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Mehraj Dube ABP News

Guest Column: Mehraj Dube, Head of Marketing, ABP News, takes us through six brands which have become part of the larger story of brand London

Mehraj Dube Jun 20, 2019 8:57 AM

The agency’s work for Tesco in the UK landed the Grand Prix for Excellence in Media Planning

exchange4media Staff Jun 22, 2018 2:09 PM

Carrefour awards creative mandate to Dialogue Factory

A multi-agency pitch, that involved eight agencies, took place in November in Delhi NCR. The creative duties were earlier with Publicis Capital

Twishy Feb 6, 2013 7:38 PM

Carrefour initiates creative review

Carrefour, the world’s largest retailer after Walmart, is on the lookout for a creative partner. The pitch is underway in Delhi

Twishy Nov 30, 2012 7:29 PM

Sir Martin Sorrell's 10 industry defining trends

Predicting that 2014 would be better than 2013 that is expected to be a tough year, the CEO of WPP points out 10 areas of focus for the industry

Noor Fathima Warsia Nov 26, 2012 8:15 PM

Guest Column: FDI in retail – Scorched earth policy

MNCs are being aided by the Govt. to muscle their way to displace Indian small businesses, says Shekar Swamy of RK Swamy Hansa

Shekar Swamy Oct 1, 2012 7:52 PM

Guest Article:  Retail FDI: India’s next growth booster?

 This Evalueserve report states that FDI in retail will be gradual because of the large-scale involvement of small retailers in the sector, but the potential is immense.

Bhavya Sehgal and Vani Jain Dec 15, 2011 8:29 AM

Marketing Unplugged:  Using mobile in your marketing mix

A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highlights some brilliant ideas in mobile marketing…

Suman Srivastava Nov 29, 2011 7:44 AM

Marketing Unplugged: Plan B to her wallet

After taking up the issue of innovation in pricing leading to strong brands being built, this fortnight Suman Srivastava in his blog Marketing Unplugged tackles the issue of innovation in distribution...

Suman Srivastava Oct 18, 2011 11:50 AM

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