Chennai based Cover It Up partners with Marvel Studios as the official merchandiser

Cover It up has already launched their first season of products which have received positive response

The Marvel Cinematic Universe (MCV) films has created quite a buzz recently by becoming the highest-grossing film franchise of all time. According to media reports, the films produced by Marvel Studios have raked in over $17.5 billion at the global box office.

Now, the California based Marvel Studios, which is one of the biggest production houses in the world has a South Indian connection. Chennai based creative design company Cover It Up has been signed on as the official merchandiser for Marvel studios. Cover it Up was in the news during the release of the Rajinikanth starrer Kaala, as they were the official merchandiser for the film.



Speaking about Cover It Up’s new association with Marvel Studios, Ronak Sarda, Founder, Cover It Up said, “After developing a base of 400,000 fans on social media by selling pop-culture merchandise, a lot of our customers started asking us to design something on super-heroes. We realised that Marvel is the association we should be looking forward to, considering the growing fan following they have, we went straight to their Indian head-office. We told them that we had some ideas we wanted to implement with their existing designs and they liked the idea and gave us the nod.”

In the coming months, the team at Cover It Up have collaborated to launch some exciting tech-concept clothing, 3D phone cases (patent pending), wall arts, t-shirts, mugs and products which are easily affordable with pricing not more than Rs. 500.



“We want to make sure that everyone gets a different experience altogether and, in this way, we reach out to a larger portion of the audience. Our water repellent clothing line is one such example and so are the 3D cases,” added Ronak.

The team at Cover it Up were in talks with Marvel Studios India team for quite some time to launch official merchandise. The deal was confirmed in August last week and Cover It up has already launched their first season of products which have received positive response.



“We have launched our concept glow in dark tees along with 3D cases and four other categories. Because of our pricing, which starts from 299, there is something for every Marvel geek,” said Ronak.

Cover It Up has managed to gain good traction in South India because of their association in the past with Rajinikanth movies, Kabali and Kaala.

“We would like to focus on our audience which is already a part of our big family. A video production team is also working towards showcasing the products online in the best way possible,” said Ronak, talking on the marketing strategies followed by them.



“Although Cover it up fan following is from various cities, I think it is about time we start taking our presence offline as well. We have been in talks with many people who want to help us open experience stores in the metros of the country. This way, the growing social media presence along with experience stores will not only add more value but also give a sense of quality which we've been striving towards,” said Sarda, talking on the road map ahead.

The team at Cover It up is investing a lot of time into R&D to create more products with a unique aspect.

“We are already trying to add tech to clothing and are also in talks with one of the biggest production houses to launch the apparel soon. We want to focus on such things where people are amazed, not only at the pricing, but in the equal amount of thought we've put into trying to create something different,” concluded Sarda.

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

18th edition of India Today Conclave to be held on March 1 and 2

PM Narendra Modi to be key note speaker; other top politicians to include Nitin Gadkari, Piyush Goyal and P Chidambaram

india today

The eighteenth edition of the India Today Conclave will host a range of debates and discussions on a range of issues over March 1 and 2 in New Delhi.

Prime Minister Narendra Modi is the key note speaker at the Conclave and is likely to speak on the India Story under him.  
Aroon Purie, Chairman and Editor-in-Chief of the India Today Group, said, “We are honored to have Prime Minister Modi as the keynote speaker at the India Today Conclave. As India heads towards a major election, it will be a privilege to hear him assess his term and spell out his vision for India at the Conclave.”

The two days will witness national and international minds converge and deliberate on issues across a spectrum of topics. While Boris Johnson — Brexit leaver, politician, historian, journalist — will explain his choices and why the lessons from Brexit are significant for India in a session titled The Devil & the Deep: Bitter cocktails from Brexit; Nitin Gadkari, Union Minister for Road Transport & Highways, Shipping & Water Resources, River Development and Ganga Rejuvenation will speak on his roadmap for the BJP’s political success in the session, ‘My Way. And the Highway’.  

Piyush Goyal, Interim Finance Minister and P Chidambaram, Former Finance Minister are expected to feature in back-to-back sessions in which they will present their assessment of the economy and election promises in front of a common jury of eminent economists and experts. The session is titled Split Wide Open: What ails the Indian economy?

Bollywood stars Ranveer Singh and Kangana Ranaut will not only add glamour to the event but reveal personal insights and what makes them both so unique and individualistic in an industry built on PR images.  Ranveer Singh will be speaking on his 7 deadly sins while Kangana Ranaut will be speaking on creativity, kicking ass and rewriting the rules of being a woman in a session titled #BreakingBad. 

The two days will also see an impressive range of  politicians, thinkers, economists, analysts, sports stars and artists who will deliberate, debate and decipher the conclave theme of Hard Choices in their respective spheres.
 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Zee management in talks with investors: Sources

Comcast and Sony making bids to acquire promoter stake

ZEELlogo

Zee’s top management has been in talks with investors for a stake sale, media reports have said.

Comcast and Sony are reportedly vying to acquire a promoter stake and their bids are likely to be nearly Rs 540-560 per share.

Promoters of Zee may also enter into an exclusive binding agreement this week, reports said.

In an interview to a leading business newspaper last week, ZEE CEO Punit Goenka reportedly said that US companies were at the “forefront” for the stake sale.  Sony Pictures and Comcast were the two names doing the rounds even then.
 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Tags Zee

TrendLoud bags top honour at Talentrack Awards 2019

This is another award in the digital agency’s kitty

Trend

Chennai’s premier digital agency, TrendLoud hit another milestone, claiming an honour at the Talent Track Awards in Mumbai on Friday. 
They have won a certification of their production efforts in Tamil web series Door No. 403 and an award in the Best Web Series – Regional category with a Special Jury mention for their prowess in the field. 

The third edition of Talentrack Awards received participation from over 500 industry players, including major names like Viu, Zee5, Hotstar, Voot, ALT Balaji, SonyLIV, Warner Bros and TVF apart from other digital-content industry players. 

Amongst such elite company, TrendLoud’s fifth original web series, Door No. 403 won the Best Web Series - Regional (Special Jury Mention) award.
CEO of TrendLoud Mr Chidambaram said, “At this moment, would like to thank TalentTrack, Ernest & Young and other Jury members for this award. It's indeed a great motivation for us to produce many more quality originals in the coming years”. He also thanked Viu for the association in producing this series. 

“Thanks to Vishal for his guidance and support. Door No. 403 remains special to us - it was our fifth production and now we have grown and have rolled out our tenth series,” he said.  The Chennai-based company’s web series stood tall in a talent pool comprising of Amazon's Mirzapur which won a silver & Netflix's highly-acclaimed Scared Games, which won gold.

With another accolade in their kitty, TrendLoud is now looking into developing more interesting concepts and aiming at more such recognitions like this in the coming years.
 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Independent Committee clears Russell Barrett of sexual misconduct allegations

BBH Global issues statement saying no evidence was found to support accusations against Barrett, Chief Creative Officer & Managing Partner, BBH India 

BBH

BBH Global has issued a statement saying that an investigation has cleared Russell Barrett, Chief Creative Officer & Managing Partner, BBH India, of allegations of sexual harassment.

The statement said: 
"A few weeks ago, unsubstantiated allegations of sexual harassment were published online by a #MeToo campaigner about Russell Barrett, Chief Creative Officer & Managing Partner, BBH India. Given the serious nature of the allegations and our zero tolerance policy towards any form of harassment in the workplace, we immediately began an investigation.

A thorough investigation was conducted by an Independent Committee and found no evidence of misconduct whatsoever. The Committee has fully cleared Russell Barrett of the allegations and any misconduct.

BBH strongly believes in providing a safe, fair and just working environment to all our employees without exception."

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

MIB to hold conference of its media units on Feb 13

The opening session of the conference will be chaired by Col. Rajyavardhan Rathore, Union Minister of State (IC), Information & Broadcasting and Youth Affairs & Sports

MIB

The Ministry of Information & Broadcasting (MIB) is organising the first Annual Conference of Media Units under it on February 13, 2019. The event will be held at Vigyan Bhawan, New Delhi. 

The opening session of the conference will be chaired by Col. Rajyavardhan Rathore, Union Minister of State (IC), Information & Broadcasting and Youth Affairs & Sports.
The ministry in a statement said that the conference aims to give a unique platform to the officers of the Indian Information Service working under different media units to converge at an All-India level where they can discuss and deliberate upon the emerging areas of the evolving communication paradigm. 

Through the conference, the ministry aims to strengthen synergy between the media units in order to ensure last-mile delivery, while simultaneously brainstorm the use of new technology in communication.
The participants will also discuss the ways of using social media to reach target audience groups and push the boundaries of communication outreach in terms of geographical and cultural barriers.
 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

India’s ad investment to reach estimated Rs 80,678cr this year: GroupM adex forecast 

As per the GroupM report ‘This Year, Next Year’, India tops the list as the fastest growing major ad market in the world

GroupM

GroupM, the media investment group of WPP, has announced their advertising expenditure (adex) forecasts for 2019.  

As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world. TYNY forecasts India’s advertising investment to reach an estimated Rs 80,678 crore this year. 

This represents strong estimated growth of 14 per cent for 2019 (approx. 2x of the GDP growth). 

India will be the third highest contributor to the incremental ad spends, only behind China and the US and the tenth fastest growing country with respect to ad spends across the globe.  

The Cricket World Cup and Elections in 2019 are expected to boost ad spends. FMCG, Auto, Retail, e-commerce, Tech/Telecom are expected to contribute to two-thirds of the Adex.

Speaking on the TYNY 2019 report, Sam Singh, CEO - GroupM South Asia said, “While we are estimating the global advertising expenditure to grow at 3.6%, India would be witnessing the fastest growth at 14% and reach an estimated Rs.80,578 crores. This would be approximately 2x of the estimated GDP growth in India. This also makes India the 3rd largest adex growth to the worldwide ad spends. We expect sustained and stable media investment growth across categories in India”

This year 37% of incremental ad spends will go towards digital advertising including mobile. The scale at which we are witnessing this digital transformation, GroupM estimates the Digital Adex to continue to grow by 30% in 2019 to Rs 16,038 crore.  

Prasanth Kumar, Chief Operating Officer - GroupM South Asia said, “Indian ad spends CAGR between 2014-2018 is at 13% and 2019 expected to witness a higher growth. India is unique among key markets and will witness growth in all media segments and not just digital. Offline media is poised to continue to grow and will contribute to being around 80% of ad spends in 2019.” 

Television will continue to grow at a steady pace. This year, the growth rate for TV is estimated to be 15%. 
Print is estimated to grow by 2.2% and the share of print to all media is expected to be at 23%. While it is expected for both English and regional languages to grow, regional will see slightly higher growth. Vernacular will continue to thrive on both TV and print.

This year, Radio is expected to grow at 15% which is higher than the last couple of years. Cinema will grow at 25% in 2019, as 2018 saw more titles winning audience at the box office. In 2019, GroupM expects cinema to shift from title-based advertising to continued advertising through the year. Lower tax on cinema tickets is expected to drive more footfalls to theatres. 

Tushar Vyas, President Growth and Transformation - GroupM South Asia said, “With the surge of technology, better insights and relevant engagement across different platforms, we are expecting marketers to build superior consumer connections for brands. 2019 will witness a faster growth in digital and we are expecting digital to be at 20% media mix. As we are witnessing one in every three Indians digitally connected, we can expect the convergence of data, digital and content to deliver seamless and powerful solutions to brands as well as constantly adding inventive practices into the market.” 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Sun TV Network Ltd’s revenues up 32% for quarter ended Dec 31

Subscription Revenues for the quarter was up 24% at Rs 349.6 crore as against Rs 281.8 crore for the corresponding quarter in 2017

sun tv

Sun TV Network Limited’s revenues for the quarter ended December 2018 was up by 32 per cent at Rs 904.45 crore, as against Rs 683.28 crore for the corresponding quarter in 2017. 

The total income for the quarter ended December 31, 2018, was also higher by 34 per cent at Rs 956.04 crore as against Rs 712.39 crore for the corresponding quarter ended December 31, 2017. 

The Subscription Revenues for the quarter was up by 24 per cent at Rs 349.60 crore as against Rs 281.82 crore for the corresponding quarter ended in 2017. 

The Profit Before Taxes for the quarter ended December 31, 2018, also was higher by 33 per cent at Rs 542 crore as against Rs 406.63 crore for the corresponding quarter ended  in 2017. 

Sun TV Network Limited’s profit after taxes for the current quarter grew by 32% at Rs 351.33 crore as against Rs 266.97 crore for the corresponding quarter ended December 31, 2017. 

After accounting for the other comprehensive income (net of taxes), the Total Comprehensive Income for the quarter ended December 31, 2018, was up 32% at Rs 351.39 crore as against Rs 267.03 crore for the corresponding quarter ended in 2017. 

The Earnings Per Share for the current quarter grew by 32% at Rs 8.92 as against Rs 6.77 for the corresponding quarter ended December 31, 2017. 
At the Board Meeting, the Board of Directors have declared an Interim Dividend of Rs  2.50 per share (50%) on a face value of Rs 5.00 per share. 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Tags Sun tv

Namma Bengaluru Awards enters 10th edition

NBA is one of a kind non-partisan awards function that seeks to recognise Bengaluru's unsung heroes

Namma bengluru

Every day all of our lives are shaped by individuals doing great things – often behind the scenes, or away from the glare of publicity. People are the key to making our society and communities the special place that they are. So, what could be better than to choose some of them for a recognition with Namma Bengaluru Awards (NBA).
 
Namma Bengaluru Awards is one of a kind non-partisan awards function that seeks to recognise the city’s unsung heroes, who brave all odds to make Bengaluru a better city.

The award is unique because Bengaluru’s citizens play a crucial role in nominating worthy individuals. An esteemed panel of jury comprising some of the city’s leading personalities and urban experts will deliberate and choose winners for the categories of: Citizen of the Year, Rising Star of the Year, Media Person of the Year, Social Entrepreneur of the Year, Government Official of the Year. 

These awards also carry a cash prize. Another point about the awards is that the jury chooses the 'Namma Bengalurean of the Year' from the list of winners from different categories.

In addition to recognising the city’s heroes, the objective of the awards is to motivate both winners and Bengalureans to strive and work to better the city and the lives of people living here.

Talking about the 10-year journey, Suresh N R – Founder/Managing trustee on Namma Bengaluru Awards Trust, said, “Over the last 9 years, each story has been an inspiration and has also enthused several concerned citizens to work towards the betterment of our city. With a positive change in our hearts and a holistic future for Bengaluru in our minds, we hope the Namma Bengaluru Awards (NBA), 2019, recognises several such heroes.” 

“The award has recognised and celebrated efforts of the change makers in Bengaluru and so far has received 2,58,468 nominations and recognized 87 unsung heroes out of the 261 finalists in these nine years,” Suresh added.

Speaking about the brand refreshment NBA has undergone, Suresh said: “Owing to the growing popularity of NBA, we have decided to create the Namma Bengaluru Awards Trust in our pursuit to recognize, honour and celebrate the efforts of individuals nominated by Bengalureans. The awards this year are being presented with a new logo and a new tag line ‘My City My Heroes’ to encourage Bengalureans to nominate their heroes.”

Eminent jury panel of 2019 NBA

Jury members consisted of leading individuals in their respective fields, humanitarians and experts in policy, some of whom have been with the awards since its inception in 2009.

Shri Ramesh Arvind is the ambassador of NBA and has made a comeback to the awards after a sabbatical of 8 years (one of the juries in 2010). 

The other jury members for the 10th edition of the awards are— Pradeep Kar, Chairman and Managing Director, Microland, Ashwini Mahesh, Founder, Social Technology Firm, MapUnity, Dr. Vishal Rao, Oncology Surgeon, Sanjay Prabhu Director, ANMEL, V Ravichandar, Chairman, Feedback Consulting, CN Kumar, Chairman, Advantage Offshore Knowledge Services, Jishnu Dasgupta, Musician and Marketing consultant, NS Mukunda, Founding President, Citizens’ Action Forum, S Vishwanath, Water Conservation Expert,  Sajan Poovayya, Senior Advocate, Supreme Court of India, Sudarshan Ballal, Chairman, Manipal Group of Hospitals,  Tara Anooradha, Cine Artist, G Manjusainath, Senior Correspondent - Press Trust of India, DS Rajashekar, Past President - Citizen Action Forum, Anita Reddy, Founder Trustee, AVAS


Nominations this year were accepted by either of the following: -

•    Online submissions by visiting – http://nammabengaluruawards.org/nomination-form-2019/

•    Nomination forms from http://bit.ly/2GeSPBO - Fill the details of your hero and send the forms by post to Namma Bengaluru Awards Trust, Ground Floor, #54, Richmond Road, Bengaluru – 560025 so that the nomination forms reach us by February 28, 2019.

 

For more updates, subscribe to our WhatsApp Channel - http://bit.ly/e4mWhatsApp and Newsletter - http://bit.ly/2Qu7OIs

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

I&B Ministry and CII to set up India Pavilion at Berlin International Film Festival

Festival that takes place between February 7 and February 10 will have a government delegation of senior officials at the India Pavilion

Ministry of information and broadcasting

The I&B ministry has collaborated with CII is setting up an India Pavilion at the 69th Berlin International Film Festival.

While Indian cinema has been going places in terms of increased viewership and box office collections, the government is putting its best foot forward to promote the industry internationally. 

The festival that takes place between February 7 and February 10 will have a government delegation of senior officials at the India Pavilion. 

The sole motive of the delegation is to popularise Indian cinema in the overseas market and facilitate new business opportunities through facilitating co-production treaties. The Information and Broadcasting officers would also be looking at promoting cinematic tourism and audio visual services in India through the pavilion at the film festival.

The pavilion would also promote the upcoming International Film Festival of India's golden jubilee year. A delegation will meet officials of Venice International Film Festival and Cannes Film Festival among others.

The India Pavilion will be showcasing Indian films, hosting topical events and providing a platform for Indian filmmakers and producers to market Indian films with international territories and engage in co-production discussions.

The festival has an interesting line-up of Indian films that would be showcased. Udita Bhargavas Dust will have its world premiere at the Berlin International Film Festival 2019. Zoya Akhtar's ‘Gully Boy’ and Rima Das's ‘Bulbul Can Sing’ are some of the other films to be watched out for.

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Beating predictions, Walt Disney Co. reports profit in first quarter

Disney has said that its profit in the quarter has come to $1.84 a share

disney

Proving predictions wrong, Walt Disney Co. has reported first-quarter sales and reported gains in the company's broadcast division, as per media reports.

Disney has said that its profit in the quarter has come to $1.84 a share, going against the $1.54 a share that analysts had predicted. 

ESPN+ its direct-to-consumer service has been reported to have more than 2 million paid subscribers. This is more than double where it was five months ago.

The profit in cable TV, led by ESPN Sports Network, has gone down to 6 per cent. ABC's earnings have gone up by 40 per cent.
 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.