Alburt Media bags edu-tech start-up BasicFirst’s media mandate

The account size is estimated to be Rs 300 crore; the mandate will include ATL overall operations across the country

e4m by exchange4media Staff
Updated: Jul 31, 2019 6:04 PM

Educational-tech start-up BasicFirst has appointed Alburt Media to manage its media mandate in India, media reports have said. 

Alburt Media won the mandate after a multi-agency pitch. The mandate will include ATL overall operations across the country. The account size is estimated to be Rs 300 crore.

Alburt Media CEO Piyush Mishra was quoted as saying: “We are excited to be associated with BasicFirst. India has a huge potential market for Ed-tech and BasicFirst with its innovative products and high-quality content such as ‘247 Doubt Clearing App’ and ‘Rent A learning Tablet’ is determined to take a major share of the pie.” 

Meanwhile, BasicFirst Founder CEO Randhir Kumar said: “The association seems to fit in well as the approach followed by Albert Media is strategic and the customer insights they offer makes them the perfect partner for our growth plans. We look forward to a long and fruitful partnership.” 

BasicFirst Marketing Head Govind Mishra has said that Alburt Media understood their requirements well. “Their proposed strategy and approach was innovative and it captured the sentiments we want to portray for the brand,” Mishra added. 

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