Zomato celebrates 11th anniversary with food drive for the underprivileged

The food tech company also partnered with TikTok to spread the message against hunger and malnutrition

by exchange4media Staff
Published - Jul 11, 2019 4:23 PM Updated: Jul 11, 2019 4:23 PM
zomato

To mark its 11th anniversary, Zomato conducted a food drive across 74 cities in India and a total of 11 countries around the world.

It also partnered with short-video app TikTok to spread the message and create a dent on food wastage, hunger and malnutrition in India.

The food drive, powered by Feeding India, which is now a part of Zomato, witnessed over 22,000 volunteers, including zomans, serve meals to the underprivileged across shelters.

TikTok creators also became proud Hunger Heroes for the day to celebrate the evening with the underprivileged, donate food and promote the cause using their wide following through the platform.

In order to maximise the impact, the Feeding India team identified various hunger spots including shelter homes, orphanages, old age centres and slum schools. Different teams of Zomans and Hunger heroes were allocated to different hunger spots to donate hygienic meals.

The drive was kick-started with fun games and activities, after which a cake was cut to celebrate Zomato’s 11th birthday.

Durga Raghunath, Senior VP, Growth, Zomato, said, “Our long-held mission of ‘better food for more people’ empowers us to target food wastage from different sources and direct them to less privileged parts of our society. This food drive was an opportunity for each one of us to live our mission. Organized by Feeding India, with enormous participation from everyone at Zomato, we were glad that TikTok creators joined us to entertain and participate in this mission.”

“We would like to congratulate Zomato on their 11th Anniversary. We are delighted to support this noble cause and are extremely proud of TikTok creators who came forward as ‘Hunger Heroes’ by participating in Zomato’s Food Drive. This partnership is a testament to TikTok’s commitment as a responsible technology company by giving a platform to its creators to express themselves to a global audience and spread positive messages on the platform”, added, Sachin Sharma, Director - Sales and Partnership, TikTok India.

These one lakh meals were made possible with the support of Feeding India’s over 200 partners and Zomato’s restaurant partners who encouragingly came forward to donate the meals, which were then collected and distributed by the volunteers.

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