Zenith's global network launches Zenith Monday initiative

Aiming to transform January 21st- Blue Monday- into a day of positivity, Zenith's offices around the world will conduct various charitable activities to spread happiness in their communities

by exchange4media Staff
Published - Jan 21, 2019 1:45 PM Updated: Jan 21, 2019 1:45 PM

Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world are working together to bring happiness to their communities.

On 21 January, Zenith is encouraging its more than 6,000 employees across the network to participate in team building activities that promote good causes and benefit their community. Each Zenith office has selected a charity or organization to support. Highlights include helping with the construction of a library, transforming slums into thriving areas, teaching adults with learning disabilities, delivering free coffee and snacks to underappreciated civil workers and collecting leftover food to redistribute to those in need. Images of Zenith Monday activities will be shared on Zenith’s global social media accounts over the course of the week.

The idea to transform Blue Monday into Zenith Monday stemmed from an agency-wide competition. To celebrate Zenith’s 30th anniversary this past October, a global contest ‘If I were CEO for a day’ asked employees to come up with ideas on how they want to see Zenith evolve. Zenith Mexico won with their idea of Zenith Monday.

Matt James, Global Brand President, Zenith, said: “At Zenith, we believe in giving back to the communities that support us. By transforming a day of sadness, our brilliant specialists are creating one small way to send positive thinking and acting around our global network.”

Argentina will help build two emergency houses for NGO Techo, an organization that brings together volunteers and families living in poverty to transform slums into thriving communities across Latin America.

Australia has invited its chosen charity Youth off the Streets to give a talk at the office in Sydney. In Melbourne, employees can help SecondBite by either rescuing food at weekend markets or sorting and preparing food for distribution. The Brisbane office will raise money for Youngcare, which works to improve the lives of young people with high-care needs.

Austria will volunteer with Caritas to cook and serve lunch to needy people in Vienna.

Belgium will contribute to cleaner air in Brussels by replacing a polluting car with a funny and inspirational alternative for charity Clean Air BXL.

Bolivia will partner with a temporary shelter that provides those in need with a safe place to rest. They will supply around 150 people with food for the entire day and bring entertainment and toys to the 50 children in the shelter.

Canada employees will help The 519, an organization advocating the inclusion of LGBTQ communities, with operational tasks that include reorganizing their storage room and cleaning kitchens.

China will raise money for Tencent Charity, which will be donated to families in need to help give them a warm-hearted Chinese New Year.

Colombia will help improve children’s shelters for Rompiendo Cadenas, which houses 22 boys and 30 girls, most of whom are the children of prostitutes or drug addicts.

Czech Republic will volunteer at Rozum a cit, an organisation that helps foster children. The team will teach English and help children with their communication skills.

Ecuador will volunteer time with FASINARM, an organization that helps people with learning disabilities, by fixing the roof and painting classroom walls.

Egypt employees will donate blood to the Shabrawishy Hospital Blood Bank.

France is hosting a ‘zero cup day’ replacing all disposable cups with Zenith-branded mugs. They will track the number of cups reduced on the day while giving a lasting gift for employees to use going forward.

Germany will hold a bake sale to raise money for Licktblicke, a local charity in Düsseldorf, and Caritas Sozialkaufhaus Wertvoll, an organisation that collects clothes and other essentials to people in need.

Guatemala is raising money to buy supplies for Love the Child orphanage, which provides shelter for children up to five years old. They will also provide lunch to the older children.

Hong Kong employees will spend time with Food Angel, rescuing food from waste and preparing it into hot meals to be distributed to people in need.

India will partner with an NGO Koshish Special School dedicated to the educational enhancement of children through activities including teaching, painting and playing games.

Italy will work with Retake Milano to help improve a suburban area of Milan through the construction of a small common library in the park. Zenith employees will also donate books to the library for neighbourhood children to use.

Kuwait employees will donate jackets to night-time street cleaners.

Malaysia will partner with Free Tree Society, an environmental organization changing the way people interact with the planet.

Mexico will volunteer at a local nursing home to help the elderly by preparing breakfast, playing, dancing and speaking with them.

The Netherlands will support JINC, an organization that helps children from disadvantaged backgrounds.

New Zealand will support Auckland City Mission, which helps Aucklanders in desperate need.

Philippines employees want to thank service men and women in under-appreciated jobs by delivering coffee and snacks to police officers, traffic enforcers and security guards.

Poland will partner with one of its employee’s organization, tymczasy Foundation, which helps to rescue homeless animals and promotes the adoption of dogs and cats.

Puerto Rico will visit and donate blankets to the intensive care unit at San Jorge Children’s Hospital.

Slovakia will partner with a blood donation centre.

Russia will help the Downside Up Foundation Support Centre and the foundation Love Syndrome by purchasing gifts for children with down syndrome.

Turkey will work with the Boğaziçi Autism Youth and Sports Club, which helps autistic children develop social skills through sports activities, by assisting teachers with their daily routine activities.

UK will host a variety of week-long activities including collecting coats for the C4WS homeless shelter, a charity bake sale and registrations for mentoring and organ donation.

Ukraine will raise money for Ivanko, a former employee’s four-year-old nephew who suffers from leukemia and is receiving treatment in Spain.

USA’s Miami office is donating time to The Lotus House, an organization dedicated to improving the lives of homeless women, youth and children.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.