What to expect from the Pitch CMO Summit 2019 happening today
Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards
The Pitch CMO Summit, a flagship property of the exchange4media group, is a gathering of the best minds in the business of marketing. Each year, the conversations at the summit revolve around current and relevant marketing topics in a changing global market scenario. The Mumbai Summit to be held today is themed ‘Driving Individualisation in the Data-Driven Era’. With user habits becoming increasingly available to marketers through IoT, individualisation is definitely reshaping the future of the global marketing landscape and data-driven individualisation is becoming central to a brands’ marketing strategy and redefining the ROI for business.
The summit will feature sessions from leading brand managers across varied industries. Delivering the Valedictory Address at the Summit would be Chandramouli Venkatesan, CEO- Special Projects, Pidilite Industries who will shed light on ‘Getting Better at Marketing.’ Sanjeev Nikore, Global Marketing Head, Tech Mahindra will deliver a session on ‘The Power of 1’ – Leveraging data and analytics in the ‘Age of Experience’, and Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group will speak on ‘Driving Individualisation at the bottom of the pyramid.’ Mudit Shekhawat, Chief Marketing Officer, Yatra.com will talk about ‘Getting real about MarTech - How to make sense of it all?’ and the session of Prathyusha Agarwal, Chief Marketing Officer, ZEEL will focus on ‘Brand Love in Tech Times.’ Kanika Agarwal, Senior Expert, McKinsey & Company will discuss on the topic ‘From carpet bombing to sniper fire - the changing role of brand management in the age of technology’ while the topic for Sai Nagesh, Chief Strategy Officer, Laqshya Media session is ‘Where Eagles Dare’.
Apart from speaker sessions, the Summit will consist of two key panel discussions that will talk about the need for organisations to be consumer-centric and the lasting impact that individualisation can create. The first panel discussion themed Consumers prefer ‘Me’ over ‘Us’ will be moderated by Kashyap Vadapalli, Chief Marketing Officer, Pepperfry. Also present at the panel would be Amit Shah, Group President & Head Marketing, Corporate Strategy & Communications, Yes Bank; Jiten R Mahendra, Vice President – Marketing, Max Fashion India; Arvind R P, Director – Marketing & Communications, Hardcastle Restaurants (McDonald’s – West & South India) and Sathya Sriram, AVP, Marketing & Strategy, The Hindu Group.
The second panel discussion themed Adopting Individualisation as a Marketing Mantra will be moderated by Partha Sinha, Vice Chairman & MD, MCCann World Group India. The panellists who would share their insights during the discussion include Satish NS, Senior Vice President – Sales & Marketing, Haier India; Zameer Kochar, Head – Marketing & Member Engagement – JetPrivilege; Hitesh Malhotra, Chief Marketing Officer, Nykaa ; Amit Sethiya, Chief Marketing Officer, Syska Group; Rajan Bhalla, Chief Business Officer & Group CMO, HT Media.
The summit will be followed by The Laqshya Pitch Best CMO Awards 2019 which aims to recognise and reward exceptional work done by senior leaders across categories in the field of marketing and communication.
The event will be broadcasted live on: http://www.digital-infomedia.com/e4mevents/
For more details on the event: https://e4mevents.com/cmo-summit-2019/
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