Watch: Hyundai India celebrates Children’s Day with Brilliant Kids Motor Show 2018
The brand received 5000 entries, out of which eight top designs were selected and replicated into life sized working models
Automobile manufacturer Hyundai Motors found a unique way to celebrate this Children’s Day with the launch of ‘Brilliant Kids Motor Show 2018’. It is an initiative to encourage young students to foster the spirit of innovation and design. Speaking more about it, Puneet Anand, Senior- General Manager & Group Head- Hyundai Motor India, told exchange4media, “The young kids are the actual creators of this vision and why the idea came to us, because we feel the future of this country is well understood by the young budding innovators, our Children, they have a clear idea of what is going to line the future. Today, the cars launched by these students echo the idea of take care of the pollution problem, we as a brand have come forward to bring this vision into reality."
The brand received 5000 entries, out of which eight top designs were selected and replicated into life sized working models. The six-month long campaign was started in July 2018, which will culminate in December 2018.
In the festive season, the company relaunched the popular Santro after a long break. Commenting on the response they have received so far, Anand revealed, “The response has been phenomenal and the product has been already advance booked for four months. We are closing the bookings shortly, so that we can start the fresh bookings from 2019. 65% of the audience for the Santro product is in Tier I and Tier II cities whom we call it as the first time drivers."
Sharing his thoughts on being an active brand on the communication front, how campaigns boost the brand's presence and in what ways, Anand said, “Car ownership is not only buying but an experience and if the brand is able to give a strong experience through various CSR initiatives, it becomes very holistic. Brand responsibility not only caters towards buying and selling, but to adhere to certain issues and therefore Hyundai comes as a formidable, responsible automobile manufacturer to advice and change the behaviour of the customer. Every year we try to bring new concepts which target the audience effectively, we are already making our plans and lot of excitement is in store for the coming year."
Anand also pointed out that the brand is doing every bit to boost its presence on the digital front. “Our focus right now is to expand our digital presence. Indian customers are very dynamic, TV and print will always remain a very important medium for us, but at the same time our focus is more on increasing our digital footprint."
The brand is using AI and investing sinificantly into Big Data analytics. "We want to understand the behaviour of our customers, so, our resources for the next year will be leveraged most on making a data centre so that we can utilise the existing and future customer data and make very meaningful campaigns out of it," he added.
On marketing spends allocated to the digital medium, he disclosed, “We have increased our digital spends eight times in the last few years. In times to come, digital probably will be as important as TV and print are today for Hyundai."
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