Want to only leverage digital media: Anish Kapoor, CEO, Infinix Mobiles

Infinix has exclusively partnered with Flipkart to launch its new stylus smartphone in India

e4m by Dolly Mahayan
Updated: Nov 29, 2018 8:16 AM

Infinix, a Hong Kong based smartphone Company entered the Indian market last year. To establish itself in the market, the company’s core strategy lies in launching a new smartphone every two months.

Speaking at the recent launch of its new variant, Anish Kapoor, CEO, Infinix, said, “Infinix is a consumer centric brand that believes in offering consumer more options and features by staying ahead of the curve in the segment. Note 5 Stylus adds another dimension to our product portfolio and this time we are focused on providing a truly innovative and aspirational product."

Infinix has exclusively partnered with Flipkart and to celebrate the launch of NOTE 5 Stylus, Ayyappan Rajagopal, Senior Director – Mobiles, Flipkart, was present at the launch. “We at Flipkart are excited to launch the new Infinix Note 5 Stylus. This product will democratize the stylus and ensure everyone has access to a great smartphone experience. India is an extremely significant market for us and we are confident the new NOTE from Infinix will resonate with our set of customers," he said.

The smartphone market in India is booming with 16% YoY growth. Infinix is primarily an online- driven smartphone brand from Transsion Holdings, which already has ‘itel’ and ‘Tecno’ brands in India, besides forming an alliance with Spice Group to re-launch the brand in India.

While Infinix Mobile is currently present in over 50 countries, the brand still has a long way to go to establish its presence in India.

Speaking on the marketing strategy, Kapoor said, “Being an online brand, our focus is to leverage the digital media only, we don’t have any plans to use other mediums even in the future. Our core idea is to make the products stronger and let our work speak for us."

“We have a multi- brand retail strategy, where Transsion will soon opt for offline media as well, but Infinix will rely on the online model for sales, as we don’t want to overlap each other’s strategy," he added.

The brand is looking to build a strong presence in the country and Kapoor admitted that India is a crucial market for their overall growth. “India is probably the most important market and all our focus has been shifted to 'Make in India'. Our products are all designed in the Indian market."

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