Vivek Zhang steps down as CMO of Vivo India

In his role as CMO of Vivo India, Zhang played a critical role in the aggressive growth that Vivo India has witnessed in the last two years

e4m by Ruhail Amin
Updated: Aug 10, 2017 10:42 AM

Vivek Zhang, Chief Marketing Officer, Vivo India, has stepped down from his role. exchange4media had earlier reported that Vivo India is planning a major reshuffle of its India management.

Speaking to exchange4media, Zhang said, “I will not be able to comment on this development at this moment.” His next move is yet to be known. Sources reveal that he might get a new role within Vivo India.

While commenting on Vivo India’s planned reshuffle, a Vivo spokesperson stated, “There are ongoing discussions about new management roles but nothing concrete has come up yet.”

Among the Chinese smartphone brands in India, Vivo has opted for a more aggressive stance.  Be it the title sponsorship deal worth Rs 2, 199 crore for IPL (for five years) or the Rs 300 crore sponsorship deal with Pro Kabaddi League, Vivo has pulled all stops to capture 18% market share in just about two years.

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