Alok Shrivastava, Director, (National Sales) Gionee India shared insights into the company's new business model and game plan for online channels and more.

Dolly Mahayan May 9, 2018 8:57 AM


Chinese smartphone maker Gionee is preparing to take on competition in the smartphone category

Venkata Susmita Biswas Dec 7, 2017 8:55 AM


In a bid to become the leading smartphone player in India, Gionee strengthens its leadership team

e4m Desk Nov 6, 2017 4:11 PM


The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi

e4m Desk Aug 25, 2017 7:54 AM


In his role as CMO of Vivo India, Zhang played a critical role in the aggressive growth that Vivo India has witnessed in the last two years

Ruhail Amin Aug 10, 2017 10:42 AM


The announcement regarding new management is expected to be made public soon

Ruhail Amin Aug 9, 2017 7:50 AM


In an exclusive interview with exchange4media, Vivek Zhang, CMO, Vivo India, spoke about the company’s India game plan, association with leading sporting leagues and more

Ruhail Amin Aug 3, 2017 7:46 AM

IPL 2017: Last leg of the game, brands get aggressive with advertising?blur=25

Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital

Anurag Singh May 16, 2017 7:57 AM

We are targeting revenue of 1.53 billion USD by next financial year, Arvind Vohra, CEO & MD, Gionee India?blur=25

Gionee India’s Country CEO and Managing Director Arvind R Vohra spoke to exchange4media about Gionee’s India game plan and more

Ruhail Amin Apr 6, 2017 8:07 AM

Sponsorship value of Vh1 Supersonic grows nearly two fold, ropes in Gionee and Budweiser as key sponsors?blur=25

While Gionee has come on board as title sponsor and the festival is powered by Budweiser, the total sponsorship value this year has grown nearly two-fold with inclusion of brands such as Fastrack, Mexitos,, Reliance Digital, Bisleri, Spraymint and Dot Shot

e4m Desk Jan 31, 2017 8:09 AM

Deepika Singh elevated to Director - Marketing Communications of Gionee?blur=25

Besides managing and directing the company’s internal and external communication, Singh will also support brand building initiatives and sales growth across regions in the country

e4m Desk Dec 13, 2016 12:53 PM

Gionee paints Kolkata orange this Durga Puja ?blur=25

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

e4m Desk Oct 7, 2016 8:13 AM

Handset manufacturers get aggressive with marketing strategies, made-in-China rules?blur=25

It is estimated that the ad spends from the Chinese players, including Vivo, Oppo, LeEco, Gionee and others have almost doubled in 2016. According to media reports, these players accounted for more than 55% of the total Rs 1,200 crore Smartphone advertising market in India

Sarmistha Neogy Jul 11, 2016 8:23 AM

Gionee appoints Rapport as its OOH partner?blur=25

Rapport India is a full service Out-Of-Home (OOH) agency and has the OOH AOR (agency on record) mandate for Hindustan Unilever, Amazon, Samsonite, Tata Docomo and another 23 other marquee clients.

e4m Desk Jul 4, 2016 8:47 AM

Gionee unveils new brand identity in India via new campaign?blur=25

As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies in the fact that Gionee brings smiles on the faces of millions through its innovative technology

e4m Desk Apr 23, 2016 8:15 AM

Gionee unveils its new brand identity?blur=25

The company also announced that it will be spending over Rs 150 crore in 2016 to rollout the new brand identity in India, and a wide range of future ready ‘smilephones’

e4m Desk Apr 12, 2016 8:08 AM

Be Indian, Buy Chinese: Xiaomi, Oppo, Lenovo, Vivo & Alibaba  aggressively  target Indian consumers in 2016?blur=25

India is already familiar with a few Chinese brands like Haier, Xiaomi, Lenovo and Gionee, with Oppo being the latest entrant. Moreover, 2016 seems to be the year to ‘Make in India’ as the country recently jumped 12 places higher on the ‘Ease of Doing Business Rankings’ released by the World Bank. Foreign Direct Investment (FDI) into the country has reportedly increased by 31% to $24.8 billion (Rs 1.70 lakh crore) during April-November period last year

Ronald Menezes Mar 15, 2016 8:05 AM

How will Pro Kabaddi League’s bi-annual format play out for brands and the audience ??blur=25

2015 saw the network raking in an estimated Rs 50 crore in advertising and sponsorship revenue. Brands on board were State Bank of India, Flipkart, Mahindra 4W, Coca-Cola, Britannia, Himalaya Face Wash and Skore Condoms. This year Star TV, co-owner of the league, has signed up Gionee Mobiles and Fair & Lovely Men's as new sponsors for its third season, apart from retaining its existing core sponsors. And with PKL going bi-annual from 2016, there’s possibility of the property raking in more moolah than 2015.

e4m Desk Feb 10, 2016 8:56 AM