Usha International forges partnership with cricketing legend Brian Lara

The former West Indies cricketer will work with the brand to help develop a sporting culture at the grassroots, national, and international level

e4m by exchange4media Staff
Updated: Dec 5, 2019 3:56 PM
Brian Lara

Usha International has announced a new partnership with former West Indies cricketer Brian Lara.

He will work closely with the brand to help improve the quality of life for youth through sports while developing the sporting culture at the grassroots, national, and international level across all ages.

This partnership brings together Usha and the cricketing legend and to kick-start this Lara will be visiting the Delhi Golf Club mid-December to spend time at the Lodhi Golf Course. While at DGC, Lara will be interacting with members, leading players, youngsters, and the beneficiaries of the Caddies Welfare Trust.

Commenting on his forthcoming visit, Lara said, “I am delighted to be associated with one of India’s most iconic and trusted brands that particularly enables society to develop to its optimum capability. Their initiatives to inculcate a healthy and active lifestyle resonates with me deeply. I am honored to have the chance to help make a difference and take this vision forward inclusively across every strata of society.”

Siddharth Shriram of Usha International said: “The timeless brand alignment of Brian Lara with Usha is commendable. His foundation work for social care and health, play for a cause, love for golf is something that the Usha ethos “play” promotes. We will work together to take our initiatives to the next level which will improve the quality of life by healthy and active lifestyle through sports and skill development.”

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