The Maddies presents fireside chat with Ashish Bhasin of Dentsu Aegis Network

Bhasin will delve further into the theme for this year's conference - Mobile Marketing: Claiming a Bigger Share of the Marketer’s Purse

e4m by exchange4media Staff
Updated: Sep 26, 2018 8:55 AM

exchange4media Mobile Awards – The Maddies acknowledges and recognises all marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. The awards are open to all industries linked to Mobile Marketing (clients, creative, media agencies, digital agencies and publishers, etc).

The fourth edition of The Maddies Awards 2018 will be held on October 31 in Mumbai. The theme for the conference this year is Mobile Marketing: Claiming a Bigger Share of the Marketer’s Purse.

At this year’s edition, industry expert Ashish Bhasin, Chairman & CEO Dentsu Aegis Network South Asia, in a fireside chat will delve into the conference theme deeper, explaining the vast gap between consumer behaviour and mobile marketing budget; and what can the industry do to apportion more funds to mobile marketing.

Bhasin, a well-known personality in the advertising and media industry in Asia Pacific for the past 30 years, is also a member of the Dentsu Aegis Network Asia Pacific Executive Board. He has built the Dentsu Aegis Network in India from a 50-member team to a 3500- member powerhouse, now the second largest advertising and marketing communications group in India, overturning for the first time the existing ranking, which has historically been in place for over 80 years.

Prior to this, Bhasin successfully led and set up several of Lintas India’s (IPG) businesses and also had the global role of Executive Vice President, Lowe Worldwide and Asia Regional Director for Integrated Marketing.

He has received the Campaign Asia - South Asia Agency Head of the Year award for three consecutive years - 2017, 2016 and 2015 and was selected as MXM’s Media Person of the Year- 2016. He has been awarded the 2015 IAA Leadership Award for Media Agency Head of the Year and was the exchange4media - Hallmark Chairman of the Year 2015. He is also the recipient of the Business Excellence Awards for Media CEO of the Year - India and Chairman of the Year – India 2013, 2014 and 2015, at UK’s Business Excellence Awards. He has received the Indira Super Achiever Award 2003 and was also adjudged “Media Marketer of the Year” at the Brief Media Awards and was the Dentsu Aegis Network Star Performer of the Year 2017.

He has served as the Head of Jury for the Asia Pacific Effie Awards 2017 and has served on several global juries including Cannes Lion 2016, Cannes Lion 2007, Dubai Lynx 2008, Festival of Media Global 2013 at Montreux and Asia’s Most Promising Brands and Leaders 2013 in Dubai.

He was recently re-elected as the Chairman of The Media Research Users Council (MRUC).

Bhasin has served on most industry bodies in India, including as President AAAI, Chairman MRUC, Chairman Goafest 2017 & 2018, Co-Chairman AAAI – IBF committee 2010 - 2018, Chairman Media Abbys 2012 & 2013 and former Chairman - Readership Studies Council of India. He is also the Founding Chairman of the Sydenham Institute of Management’s Alumni Association, amongst others.

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