SBI to launch ‘YONO 20 under Twenty’, a digital platform for lifestyle & banking services

Actor Zaira Wasim, athlete Hima Das, cricketer Prithvi Shaw among nominees for young achievers' award

e4m by exchange4media Staff
Updated: Jan 14, 2019 4:41 PM

With an aim to be the most preferred bank for the youth, State Bank of India has  announced the launch of ‘YONO 20 under Twenty’ to recognise and reward young achievers aged below 20 years from 10 diverse fields.

YONO, India’s first and only comprehensive digital platform that offers lifestyle and banking services, has increasingly gained traction amongst India’s youth. SBI plans to honour 20 young achievers in 10 categories such as sustainability, performing arts, acting, entrepreneurship or innovation, sports, global Indian and disability champion among others.

SBI kicked off the YONO 20 Under Twenty initiative in October 2018 by identifying 100 young individuals who have gone beyond enjoying their teenage and visualised changing the world.

The list of 200 boiled down to 60 with 30 male and 30 female nominees. These nominees were short-listed by an esteemed  jury panel of 8 eminent personalities, including Bollywood actresses Soha Ali Khan and Dia Mirza, sports journalist and author Boria Majumdar, Sashi Sreedharan, MD, Microsoft India, Dilip Asbe, MD & CEO, NPCI and Mallika Dua, Social Media Influencer. The entire process was managed independently by audit firm KPMG.

Jury members have shortlisted three names (3 males and 3 females) under each category. Eventually, one winner will be picked from each section. Winners will be decided by an online public voting process that will open from January 14 and close on January 27. People can vote for their favourite nominees by logging on to

The 60 nominees include names like Bollywood actors Faisal Khan, Zaira Wasim, athlete Hima Das, cricketer Prithvi Shaw, global Indian Sparsh Shah, to name a few. Winners will be felicitated and conferred with the awards on February 4 in Bengaluru.

Arijit Basu, MD, Corporate Client Group & IT, SBI said, “YONO 20 Under Twenty is SBI’s endeavour to strengthen the bank’s appeal and connect with the youth. We are very excited to host this unique concept. We believe these winners would positively influence, encourage and motivate the youth of India to dream big and become great innovators. It is a matter of pride for SBI to celebrate these young achievers who can make India proud. Achievers are not born with everything magical, it is the result of their effort, ideas and faith that makes them successful and we at SBI would like to congratulate them and wish them all the very best for their inspiring work and making India proud.”

YONO has recently turned one and in the past one year it has witnessed an overwhelming response from its users purely on the back of its unique and relevant value proposition. The YONO app downloads have touched the 1.5-crore mark. In October 2018, SBI also launched YONO Shopping Festival (which was trending on Twitter), the first-ever bank to come up with a shopping festival.

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