Ranveer Singh to be brand ambassador for Bingo!
The actor to promote Bingo! snacks portfolio across multiple media touch points
Bingo! has roped in actor Ranveer Singh as its brand ambassador for its snacks portfolio. He will now be the face of the brand for all its advertising across multiple media touch points.
Commenting on the association, Hemant Malik, Divisional Chief Executive – Foods Division, ITC Ltd. said, “We are delighted to have Ranveer Singh onboard as his personality exemplifies quirkiness and originality like no other which is in absolute sync with the brand’s ethos. Ranveer Singh has elevated the excitement quotient in our new communications for Bingo! Mad Angles & Bingo! Tedhe Medhe with an energy only he can bring. With this association, ITC aims to break further barriers and scale new heights in the snacking space.”
On the brand association, Ranveer Singh said, “It is an absolute pleasure to associate with a world class brand like Bingo!. I have always enjoyed the innovative flavours and witty communication that Bingo! serves to its consumers. Through this association, I hope we excite consumers even more and take the success story of Bingo! to further heights.”
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