Pitch BFSI Summit: Experts to share insights on how BFSI brands can win with FinFluence

The third edition of the Pitch BFSI Summit & Awards will see the coming together of industry heads, innovators and marketers from the banking, financial services, and insurance (BFSI) sector under one roof. The upcoming edition of the much-anticipated conference will be held on September 24 in Mumbai.

One of the key highlights of the conference is a panel discussion on the topic ‘Creators, Credibility & Compliance: Winning with FinFluence’. This thought-provoking conversation will bring together experts to decode the evolving world of financial influencer marketing, an area where creativity, responsibility, and regulation now intersect more than ever.

With creators playing an increasingly important role in shaping consumer awareness about financial products, the discussion promises to highlight both opportunities and challenges in this space. Experts will share how financial brands can work with creators who not only engage audiences but also safeguard consumer trust. As credibility becomes a crucial differentiator, the panellists will discuss practical approaches to evaluating influencers, setting expectations, and ensuring that partnerships strengthen brand reputation rather than risk it.

The key points of discussions will be how BFSI brands can ensure that the creators they collaborate with build consumer trust rather than compromise it, best practices for balancing creative freedom with regulatory compliance in influencer-led campaigns, managing brand safety and ensuring factual accuracy when creators simplify complex financial products, how brands are localizing content while maintaining compliance and more.

The panellists include Somesh Surana, Joint President - Digital Business Group & Marketing, HDFC Ergo; Vikramjeet Bhayana, Head of Marketing, Bajaj Allianz General Insurance; Sapna Desai, CMO, ManipalCigna Health Insurance; Neha Sawant, VP and Head of Marketing, ZebPay; Shweta Papriwal, Senior Vice President, Marketing & Communication, BlinkX by JM Financial and Prashant Choudhari, Head of Marketing, Fino Payments Bank, while the session will be chaired by Manan Kapur, Sr Partner, YAAP.

The Co-Presenting partner of the conference is YAAP, the Gold Partners are Frodoh and The Hindu Group, while Admattic is the Co-Partner.

With a power-packed agenda featuring standalone sessions, fireside chats, and engaging panel discussions, experts will share insights on a wide range of topics and explore the transformative shifts shaping the BFSI industry, the challenges, opportunities, and more.