Parryware urges everyone to vote with #EverySeatCounts campaign

Parryware has launched #EverySeatCounts campaign in lieu of the ongoing election process. The campaign emphasises on the importance of voting and urges Indians to exercise their right to vote. 

Parryware’s election campaign focuses on motivating the citizens of India to judiciously cast their vote in the upcoming elections and choose leaders who would represent their interests and flush out issues faced by many.

The brand urges voters to select the right candidate who can fight problems like corruption, gender inequality, poverty, illiteracy, pollution and terrorism, and work towards a cleaner environment. 

Commenting on the brand’s initiative, Mayuri Saikia, Marketing Head, Roca Bathroom Products Pvt Ltd. said, “Today Parryware is one of the most trusted brands in the country and has played a vital role in transforming bathroom space for the past six decades. As a trusted and responsible brand, we believe in sensitizing individuals about issues and topics that are pertinent of our times and #EverySeatCounts is one such initiative through which we are urging voters to vote for issues that are crucial to them. This general election will witness more than 8 crore young first-time voters and Parryware intends to inspire them to make an informed choice while exercising this fundamental right. We will be interacting with the individuals across platforms such as electronic and social media throughout the election season.”

#EverySeatCounts initiative is focused towards deepening the public awareness around casting vote across India via social and electronic mediums. Parryware will run multiple contests and posts around the key issue across its social media platforms for optimum engagement capturing voices for the desired change.

The campaign will continue till May 22, with a heavy focus on selected regions during polling days triggering ‘voting’ as the most crucial call to action.