MX Player unveils multi-genre MX Originals with focus on elections
While ‘Everytainment’ will be the core offering, ‘Kiski Sarkar’ will feature comics Anirban Dasgupta, Saurab Mehta, Prashasti Singh, Rahul Subramanian, Kumar Varun, Rahul Dua and Nishant Suri
Published - Apr 16, 2019 2:13 PM Updated: Apr 16, 2019 2:13 PM
MX Player has come up with innovative content library and has launched its multi-genre MX Originals. With ‘Everytainment’ as its core offering, the brand is now adding a new hue of entertainment to suit the current mood of the nation.
Elections in India are the only event that exceeds Bollywood and Cricket in capturing the imagination of a billion Indians. Amidst umpteen unfulfilled promises, one tall claim after the other and a reality that sometimes never sees the light of day, the heat and dust of India’s march to the polls is political theater of the highest order. However, MX Player continues to stay true to its brand promise and brings viewers #ElectionsOnMX.
A mother campaign binding all the new offerings related to the election from MX Player was recently launched to rave reviews from users. It positions the Indian elections as the biggest theatrical drama in the world. The campaign film encapsulates the frenzy of the election period and invites viewers to watch how the election pans out like a theatrical event on the national stage, where different people play different characters, have a grand plot and multiple sub-plots and where the audience cheers and boos them - effectively participating in what is the Great Indian Political Theatre. The 65 second TVC equates the polls to a large-scale production with all its frills – be it the protagonists getting ready to shine in the limelight or to all the backend drama that go towards making this mammoth task work.
Actor Vijay Raaz has lent his voice to the narrative, bringing to life a rather raw and rustic film with a satirical view on the polls that aims to strike a humorous chord with the viewers.
Karan Bedi, CEO – MX Player said, “The biggest electorate in the world is ready to cast its vote with the Indian General Elections of 2019. The number of voters has gone up by more than 5 times since the first general election was held and this year promises to see an increased voter turnout. Given the current election euphoria in the nation and staying true to our promise of Jaisa Mann, Waisa Manoranjan, we have decided to bring viewers #ElectionsOnMx. This is our strikingly different take on elections, with a focus on the drama that is the great Indian Political Theatre as opposed to plain news, because at MX Player, it’s not just about entertainment but everytainment.”
Comedy In Elections with “Kiski Sarkar” will stream every Monday to Friday at 7pm from April 15.
This is a satirical series with a comic view on political news, hosted by India’s most loved stand up artists – Anirban Dasgupta, Saurab Mehta, Prashasti Singh, Rahul Subramanian, Kumar Varun, Rahul Dua and Nishant Suri. The show has tongue and cheek humour with 5 segments and a total of 30 episodes, spanning 6 weeks.
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