More than 100 brands participate in Ad Parody’s latest trend #SmartChakra

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated

e4m by exchange4media Staff
Updated: Oct 4, 2019 4:55 PM
Ad Parody

Ad Parody, the meme agency recently started the #SmartChakra trend. The trend represented a fun way of doing things - the normal and mundane way versus doing it the smart way. This original trend was versatile and had many interpretations, thus making it simple to understand and create and relatable to brands and people. It was not inspired by any new feature of the app either, thus allowing brands to showcase their products and services in a smart way.

They started by creating a series of posts on Ad Parody with the #SmartChakra hashtag and soon the Internet took it by storm and started making their own versions of the #SmartChakra. Within a span of 24 hours, the #SmartChakra had seen more than 500+ versions, with 100+ brands contributing to the trend.

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend and global brands like Hotstar USA & Hotstar Canada also participated.

Brands from genres like Sports (Chennaiyin FC), Real Estate (Godrej Properties), Lifestyle (Reliance Mall, Forum Koramangala, Kittysu), Finance (Standard Chartered India), and Automobile (Motul India) also joined in the ride.

Speaking on the trend, Arihant Jain from Ad Parody said, “The idea behind creating the page was to change the face of marketing, every day. With great content comes great marketing is what we always believe in. And it's this philosophy has helped us gain the trust of more than 30+ clients in a span of just 18 months. We go beyond ordinary marketing and offer a combination of moment marketing, 'memevertising' and consistent viral ideas.”

Ad Parody was started by a group of young millennials & Gen Z students, straight out of college with no marketing background but a lot of passion for it. Within 18 months of inception, Ad Parody, with its original content, has built a loyal following of 117,000, many of whom are brands, people from media houses, content creators, YouTubers etc!

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