The campaign has been launched to celebrate World Compliment Day

e4m Staff Mar 1, 2026 6:00 PM

Jyotiroop Barua, Business Head–Confectionery at DS Group, explains how the company is leveraging Pulse to expand into adjacent categories, driving innovative on-ground activations and more

Simran Sabherwal Dec 3, 2025 1:14 PM

The campaign is designed for Gen Z

e4m Staff Oct 26, 2025 4:00 AM

Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights on the power of cultural marketing and building of the blockbuster brand, Pulse

Simran Sabherwal May 26, 2025 9:00 AM

The campaign has been powered by White Rivers Media

e4m Staff Feb 14, 2025 1:03 PM

Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs

e4m Staff Feb 29, 2024 4:52 PM

The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla

e4m Staff Dec 26, 2023 11:40 AM