Kurkure rolls out consumer connect programme ‘Caravan Talkies’
‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way
Published - 18-March-2019
As part of rural expansion plans, Kurkure has announced the roll-out of ‘Caravan Talkies’, a consumer connect programme in Uttar Pradesh. ‘Caravan Talkies’ will travel across over 1,000 towns and villages, reaching out to the rural population of Uttar Pradesh.
As part of this initiative, Caravan Talkies will conduct street plays in these towns and villages followed by movie screenings for the consumers. The Nukkad Natak, written exclusively for ‘Caravan Talkies’ will be performed by a team of professional artists, highlighting Kurkure’s new positioning “Khayaal toh chatpata hai” that focuses on progressive ideologies that the homemaker holds today.
The Nukkad Natak will be delivering ‘thought-provoking’ stories in a fun and interactive way across various cities and districts in UP namely Lucknow, Kanpur, Meerut, Moradabad, Bariley, Gorakhpur, Ghaziabad, Kheri, Bahraich, Balrampur, Kannoj, Unnao, Rampur and Baghpat among others, starting this March till May.
In addition, the Kurkure team will travel in a branded caravan to designated villages meeting with retailers and educating them about the brand and helping them in setting up with displays and branding.
Dilen Gandhi, Director Marketing, Foods Category, PepsiCo India said, “Rural market represents the next phase of growth in India. As Kurkure accelerates its rural expansion, our initiative is designed to connect and engage with consumers and retailers through relevant brand experiences. This expansion is timed perfectly, as we embark on a new journey with our brand mantra, ‘Khayaal Toh Chatpata Hai’. The new positioning underlines the brand’s continued efforts to recognise the Indian homemaker, who has been the center force in bringing families together. We are confident that Caravan Talkies will help us in taking this thought forward amongst our consumers.”