Kinetic Worldwide partners with Birla Estate for Bengaluru promotions

Kinetic Worldwide has put up life-size billboards at traffic junctions to promote the Birla Estate property

e4m by exchange4media Staff
Published: Sep 4, 2019 5:14 PM  | 2 min read

Out-Of-Home (OOH) player Kinetic Worldwide has partnered with Birla Estates for its launch in one of the largest micro-markets in the city of Bengaluru.

Promoting a prime property at Soukya Main Road (Whitefield) with great proximity to IT hubs and retail spaces, Kinetic capitalised on this very aspect of the location. It strategically acquired all available media formats closer to the location of the property and set about creating brand awareness with impactful media and life-size billboards at high traffic junctions, across the city.

This campaign was executed in Bengaluru with appropriate spends. Further, to give the consumers an indication of the property locations, bus shelters were converted and branded with signages, showcasing the distance and directions from the location in a clutter-breaking manner. It thus built a high reach and impactful messaging amongst the consumers and vividly positioning the thought of the brand.

“Out-of-home advertising today is a strategic choice with ample opportunities to create impactful brand awareness. As a progressive real estate brand, we believe that clutter breaking OOH compliments our innovative life designed homes at Birla Alokya very well. We are thus positive traction,” said a Birla Estates corporate marketing spokesperson.

According to CREDAI, Karnataka has been identified as a hot spot for the real estate industry to boom.

“Associating with a trusted brand like Birla Estates only made it easier for us to drive a simplistic campaign for maximum brand awareness and retention,” says Nandini Nayyar, Regional Head-West at Kinetic India.

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