Google ranked Most Influential Brand of 2018: Ipsos Survey

Jio, PayTM, Facebook and Amazon are the other names among the top 5 companies, as per the Ipsos Survey

e4m by exchange4media Staff
Updated: Jun 6, 2019 4:45 PM

Google has emerged as India’s Most Influential Brand (MIB) of 2018, according to an Ipsos Survey. 

Google has held onto the top spot for four years in a row, defining benchmarks in providing excellence in engagement, emotional connect and assisting in making smarter choices.

The top 5 spots in the survey have been taken by a mix of global brands as well as local (native) brands. While Jio has been ranked 2nd (one slot up from 2017), PayTM is at the third place and the fourth position has been taken by Facebook. Amazon has dropped three places from the 2017 ranking to the fifth place.

Ipsos’ Most Influential Brands Study is a comprehensive assessment and ranking of 100+ brands on influence in each country. The study has been conducted in 17 countries, with a sample of 1,000 online Indians and 34,500 citizens worldwide.    

The brands have been evaluated on five dimensions of influence – leading edge, trustworthiness, engagement, corporate citizenship and presence. 

Elaborating on the results, Vivek Gupta, Managing Director (Business Head, Mumbai), Ipsos India, said, “Brands that have bagged top honors in influence are all tech brands that are playing a critical and intrinsic part in consumers’ lives, making their lives simpler, shaping their choices, keeping them engaged and entertained, thus providing them an edge among their peers and helping them stand out. Another commonality among the top five brands, is the very high frequency of interaction, proximity and utility in consumers’ lives.”

The brands for evaluation were shortlisted on two criteria – one, they all had to be salient and widely known; and two, highest advertising spenders. The study covers focused market segments. The top 100 brands belong to the broad categories of airlines, auto, BFSI, digital/ social media, FMCG, fuel, media, online retail, QSR, technology and telecom.                   

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