From reach to results: e4m-Teads custom roundtable to focus on attention economy

The exchange4media Group in collaboration with Teads is set to host a custom roundtable today, April 15, in Mumbai. The gathering will bring together some of the sharpest minds from the marketing and media ecosystem. The exclusive roundtable aims to create a focused space for industry leaders and experts to exchange ideas, share experiences and explore how brands can navigate the evolving attention economy and leverage omnichannel precision to drive stronger marketing impact.

In today’s fragmented media ecosystem, attention has become the most valuable currency in marketing. This custom roundtable will bring top leaders, seasoned professionals and prominent voices from the marketing and media industry under one roof to share ideas and growth strategies. They will share key insights on the topic ‘The Attention Economy: Driving Measurable Outcomes with Omnichannel Precision’ and will dive into how brands can move beyond visibility to drive growth.

During the roundtable, the key topics of discussion will be - the rise of attention as a key metric for marketing effectiveness; building omnichannel strategies across CTV, mobile, video, and premium digital environments; connecting attention metrics with brand lift and performance outcomes and measurement, transparency, and accountability in a fragmented media ecosystem.

The gathering is expected to shine light on the smarter use of data, integrated growth strategies across platforms, and how marketers can capture and retain attention while ensuring business results in a competitive environment.

Here's the list of speakers:

• Rahul Dighe, Deputy Vice President Marketing, Nippon India Mutual Fund
• Altamash Khan, Head of Media & Digital Marketing, ABFRL - Pantaloons
• Husain Ronaq
• Rudrarup Datta, Marketing Head, Star Studios18
• Khushboo Somani, Media & Digital Marketing Manager, De Beers India
• Madhu Pai, Marketing and PR Manager, India, Tourism Australia
• Shaurya Tyagi, Head of Digital Marketing, JSW Group
• Priya Jain, Head - Media & Digital, Pernod Ricard India
• Kunj Rai, Audience Manager, Kenvue