e4m Conclave: Speakers RS Sodhi & Rahul Agarwal to discuss marketing technologies

Sodhi, MD, Gujarat Co-operative Milk Marketing Federation Ltd. (AMUL) and Agarwal, CEO & MD, Lenovo India, to deliver insightful talks at e4m Conclave in Mumbai on November 16

e4m by exchange4media Staff
Published: Nov 6, 2018 8:31 AM  | 3 min read

More and more businesses are adopting some form of Artificial Intelligence to help with marketing initiatives across the customer lifecycle. The 16th edition of the exchange4media Conclave will bring together thought leaders from across the globe to give an in-depth insight on how AI is changing society and the foundations of business.

Scheduled on November 16 at Taj Santacruz, Mumbai, the event will provide discussions, presentations, real life examples and hands-on advice from business leaders on the benefits of AI.

This year, some of our esteemed speakers include RS Sodhi, Managing Director, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) (AMUL), who will be giving a special address. For more than 35 years, Sodhi has been providing dynamic leadership to Amul and the entire Indian dairy industry, especially the critical cooperative dairy sector, which generates livelihood for millions of dairy farmers and provided essential goodness of milk nutrients to one billion Indian consumers. Due to his leadership, Amul accounts for 25 per cent of organised dairy industry, within India. He has inspired Amul to achieve number 1 position in the Indian food category as per brand trust report 2015 and 13th position on the list of top milk processors of the world and win several national and international awards for innovations in dairy sector.

Sodhi is a first-batch alumnus from Institute of Rural Management Anand (IRMA), India and obtained his B.E. (Ag) degree from CTAE, Udaipur, India. He joined GCMMF (Amul) in the year 1982 directly after completing his post-graduation in rural management from IRMA and rose to the present level of Managing Director in June 2010. He was also the Non-Executive Director at Kaira Can Company Limited from February 2011 to December 2014.

For almost three decades, Sodhi has worked under direct guidance and mentorship of the legendary Dr Verghese Kurien (father of dairy cooperative movement in India) and has ensured that values cherished by Dr Kurien, such as integrity, dedication, courage, honesty, commitment to farmers and to consumers, remain deeply ingrained in the culture of Amul.

Joining Sodhi will be our next speaker for the event, Rahul Agarwal, CEO and Managing Director, Lenovo India. He is responsible for leading the brand to its next phase of growth, diversifying in smart connected devices while maintaining a strong PC and Server focus. 

Agarwal is a veteran at Lenovo/IBM and has held several leadership positions within Lenovo. He led the formation of the pioneering and much talked about Lenovo ‘Global Marketing Hub’ in Bangalore. He led the marketing communication and advertising, globally for Lenovo in that role, and was instrumental in launching multiple global campaigns and launches besides establishing WW market research and analytics functions in Bangalore. The Lenovo Hub model henceforth has become a case study and been adopted by many large organisations. Agarwal was the CMO of Lenovo India, at the time of the company formation and had the daunting task of establishing the brand from scratch and also launching the consumer business. During his tenure, in less than two years, Lenovo became a fairly well recognised and youth brand with awareness scores going up from 2 per cent to over 75 per cent.

Before Lenovo, Agarwal was part of IBM India and did several roles including Marketing Manager and Desktop Business Manager. He is a MBA graduate from the Indian Institute of Management, Ahmedabad. Agarwal is a fitness enthusiast. In his free time, he enjoys reading and travelling.

Attend e4m's Conclave to hear more from our key speakers. For details, click here:

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