Dip in advertising in real estate category: TAM AdEx
The TAM AdEx India report says in the Properties category, ad volumes on Radio and TV decreased by 15% and 8% respectively from January to March 2019
TAM AdEx India has released data for advertising in 'Properties/Real Estates' category in the period January to March 2019. According to the figures, advertising has declined in this category as compared to the same period last year.
While radio was on top with 76 per cent share of category ad insertions, Digital, Print and Radio had highest Category Ad Insertions in March.
Among Sales Promotions, 63 per cent of the Category ads appeared with Discount Promotion and 16 per cent ads with Multiple Promotion. Maharashtra topped with 27 per cent share of category advertising on Radio, followed by Delhi with 17 per cent share.
In the Properties/Real Estates category, ad volumes on Radio and TV decreased by 15 per cent and 8 per cent respectively, whereas a minor decline of 3 per cent was observed in Print.
Meanwhile, radio was on top with 76 per cent share of category ad insertions followed by TV and Print with 18 per cent and 5 per cent share respectively.
The category ad insertions on TV were maximum during January 2019, the report said.
The news bulletin category alone contributed 34 per cent share of Properties/Real Estates ad volumes followed by Drama/Soap with 29 per cent share.
In the print category, among Sales Promotions, 63 per cent of the category ads appeared with Discount Promotion and 16 per cent ads with Multiple Promotion.
While Mumbai topped in the West Zone as well as all the cities, New Delhi was on the second position during January to March 2019.
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