Black White Orange appointed as Licensing & Merchandising partner for 'Fukrey Boyzzz'

Black White Orange is targeting to reach out to interested partners in back-to-school, apparel, toys and novelty products’ space

e4m by exchange4media Staff
Updated: Nov 5, 2019 6:13 PM
Fukrey Boyzzz

Fukrey Boyzzz, a rib-tickling production from Discovery Kids, launched in association with Excel Entertainment, which helped the channel reach the top 3 positions in the first week of launch itself, has attracted lots of queries in the Licensing & Merchandising space. Discovery India has appointed Black White Orange (BWO) as the Licencing partner to harness the full potential of the newly launched IP beyond TV.

BWO is working closely with Discovery India and Excel Entertainment to conceptualise designs and represent the IP across a wide range of categories. BWO is targeting to reach out to interested partners in back-to-school, apparel, toys and novelty products’ space.

Speaking on the development, Megha Tata, Managing Director – South Asia, Discovery, said, “Fukrey franchise extends beyond demographics; Fukrey Boyzzz has added another level of zing to it - which is what we are targeting to leverage in the L&M space. We are delighted to partner with BWO in our endeavour to ensure that Fukrey Boyzzz fans get to experience and engage with the iconic characters beyond TV, both online as well as offline, by early 2020.”

Ritesh Sidhwani, Co-Founder, Excel Entertainment added, “Fukrey Boyzzz has opened new vistas; new horizons for us. An L&M partnership is a natural extension to fully tap the hidden potential of this iconic franchise whose following transcends varied demographics. We are keen to work with partners who understand and imbibe the ethos of the Fukrey franchise.”

Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd said, “The Fukrey franchise has a huge fan base in India and Fukrey Boyzzz is a treat for kids with extremely entertaining content! We are excited to work with the Discovery Kids team to take the brand to the next level with merchandise and interesting licensing partnerships".

‘Fukrey Boyzzz’ features characters from the Excel Entertainment film – Choocha, Hunny, Laali and Bholi Punjaban – in their animated avatars. At the press launch of Fukrey Boyzzz, all lead actors including Richa Chadha, Pulkit Samrat, Varun Sharma and Manjot Singh were seen in Fukrey Boyzzz inspired fashion wear. The style guide is being developed for the L&M leverages the well-defined characters of the franchise in a fun way.

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