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The Creative Question: Is IP the new creative brief?

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For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the cultural influence it already holds

Soumya Gawri Oct 3, 2025 8:12 AM

Black White Orange to debut ISRO merch

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Starting with apparel, the company will launch other categories of merchandise like bags, novelty & stationery in the near future

exchange4media Staff Jul 28, 2021 11:47 AM

Dhoni Entertainment collaborates with Black White Orange Brands for new animation venture

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The first season of India's first animated spy universe is slated to launch in 2022, will have MS Dhoni in the lead

exchange4media Staff Apr 7, 2021 11:35 AM