kids-genre
VOOT Kids

VOOT Kids has partnered with iconic brands including Oxford University Press to fortify its rich content library by licensing 175 junior fiction and non-fiction titles

exchange4media Staff Jul 22, 2019 1:42 PM

WowKidz

WowKidz now has content available in Tamil, Telugu, Kannada, Bengali, Gujarati, Punjabi, Urdu, Marathi, Bhojpuri and Haryanvi, along with Hindi and English

exchange4media Staff May 29, 2019 4:24 PM

NickelodeonBackToSchool

The new collection stands out for its display of vibrant colors and distinctly curated designs that will have an instant connect with children and their parents

exchange4media Staff Apr 2, 2019 5:02 PM

ChildrensDayProgramming

TV channels across the country go all out with special programming and activities for Children's Day

Neethu Mohan Nov 14, 2018 3:19 PM

Heidi is based on the famous character created by Johanna Spyri in the books about the events in the life of a young girl and her grandfather in the Swiss Alps

exchange4media Staff Sep 17, 2018 4:23 PM

The resurgence of Discovery Kids has been led by two shows - Bandhbuk aur Budbak and Little Singham

exchange4media Staff Aug 23, 2018 2:35 PM

Nickelodeon logo

India’s prince of magic “Rudra” emerges a runaway hit in the kid’s category

exchange4media Staff Jul 16, 2018 7:59 PM

The ground-up Super Hero Indian IP Little Singham, launched in collaboration with Rohit Shetty Picturez and Reliance Animation, helped the channel increase its reach to 24 million (a historic high for Discovery Kids).

exchange4media Staff May 4, 2018 3:38 PM

Ben 10

Premiering on April 29, 2018, exclusively on Cartoon Network, Ben will be seen battling the bad guys armed with the incredible omni-enhanced powers!

exchange4media Staff Apr 30, 2018 6:47 PM

WowKiz YuppTV

Under the association, WowKidz on YuppTV, subscribers of YuppTV will be able to enjoy non-stop kids’ entertainment with the show Motu Patlu and some of the most popular shows in Hindi, Tamil and Telugu

exchange4media Staff Apr 26, 2018 12:19 PM

Watch new episodes of Tik Tak Tail on Pogo, everyday, starting April 16th, 2018, at 7:30 pm.

exchange4media Staff Apr 23, 2018 3:35 PM

The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year

Leena Lele Dutta Dec 27, 2017 8:49 AM

Flashback 2014: "In the future there is no stopping us" Nina Jaipuria

While the ad cap has been a bane for many broadcasters, there are some for whom the ad cap has worked. The kids genre has been and is still an under-indexed category according to Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom 18

Collin Furtado Dec 30, 2014 8:56 AM

Kids genre changes rules of engagement

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi Oct 10, 2013 8:45 AM