kicks off Onam celebrations on its digital platforms

Under the campaign, will be creating original content on topics like fashion, food, jewellery, technology and home décor

e4m by exchange4media Staff
Updated: Sep 4, 2019 4:41 PM
Onam is all set to celebrate the spirit of Onam. With Kerala’s biggest festival around the corner, has launched its digital campaign for Onam.

Under the campaign, will be creating original content spread across various topics like fashion, food, jewellery, technology and home décor.

The team has also interviewed 10 upcoming celebrities from the Kerala TV industry and asked them about their plans for celebrating Onam. The interviews have been conducted at the celebrity’s house and gives an insight into the different ways people of Kerala celebrate the festival with their loved ones.

Some brands who have associated with for this campaign are HDFC Bank, Spaces, Bosch, Hit and Kinder Joy. International institutions such as SATA have also partnered with to run contests where the giveaways are three travel vouchers worth AED 1000. More contests in association with some of the biggest brands of India are on the way and will be launched on the website soon.

Group CEO Abhinav Khare said, “Once again top brands of India have shown the trust on the Largest Vernacular Video platform for the upcoming Festival season in South India. We are excited with the response and committed to continue delivering great performance for our partner brands. with its superior Artificial Intelligence led Ad Technologies, Innovative Ad formats and capabilities to micro target segments and deliver quality video content in Malayalam, Kannada, Tamil, Telugu, Bengali, Hindi and English, has been a preferred choice for advertisers across segments.”

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