Anger against Surf Excel misdirected towards Microsoft Excel

Confused between the two brands because of the word ‘excel’ in their names, angry users called Microsoft Excel “Hindu Phobic” and gave the app poor ratings on Google Play store

e4m by exchange4media Staff
Updated: Mar 13, 2019 8:55 AM
Surf Excel Ad

Surf Excel's new advertisement featuring two children portraying a Hindu girl and a Muslim boy celebrating Holi has faced a backlash on social media, with the hashtag #BoycottSurfExcel trending on social media platforms for many for days now. Some have even called for a total ban of Surf Excel products, while other users have shared images of themselves burning packets of Surf Excel.

The outrage against the brand has spread to other platforms, such as the Google Play store, with Microsoft Excel being the target of misplaced wrath since some users have mistakenly linked the software app to the Surf Excel brand, according to reports.

Confused between the two brands because of the word ‘excel’ in their names, some angry users called Microsoft Excel “Hindu Phobic” and even asked Surf Excel to “go back”.

Strangely enough, other users who were aware that the software and the detergent brand have no relation to each other still gave the software a poor rating.

However, other netizens were quick to point out the mistake and troll those who were confused between the two brands.


This is not the first time a brand has mistakenly received backlash because of the similarity to another brand's name. Snapdeal saw its ratings on Google Play store suffer due to misplaced anger against Snapchat after it was alleged that Snapchat's CEO Evan Spiegel commented that the social networking "app is only for rich people" and that he was not interested in expanding to "poor countries" like India and Spain.

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