Akshay Kumar to be the face of Massey Ferguson tractors
TAFE’s association with Akshay will include high visibility campaigns covering a series of television commercials, advertisements and digital promotions
Published - 24-May-2019
TAFE - Tractors and Farm Equipment Limited, the third largest tractor manufacturer in the world and second largest in India (by volumes), has announced brand association with actor Akshay Kumar for Massey Ferguson tractors.
Over the past 60 years, TAFE has been reshaping the agricultural landscape of India and the world with a global footprint across 100 countries and a cumulative sale of about 2.5 million tractors to date.
Massey Ferguson brand is one of the most iconic tractor brands, especially in India. Reputed for its superior and futuristic technology, international styling and ergonomics, the Massey Ferguson range offers robust performance and uncompromising quality with over 125 products and variants.
This association between Massey Ferguson tractors and Akshay Kumar resonates well with their brand personalities. One rules every terrain and every task with ease, and the other portrays any role and character with absolute confidence and style.
Speaking on the association, T R Kesavan, President & COO - Product Strategy and Corporate Relations, TAFE said, “Massey Ferguson tractors with its superior performance and modern engineering is an industry leader in agriculture, haulage, infrastructure and industrial applications. We believe a dynamic, powerful and accomplished brand ambassador like Akshay will help build a strong connect with our customers.”
On his association with Massey Ferguson, Akshay said, “I look forward to my association with the legendary Massey Ferguson tractors from TAFE, one of the pioneers in agriculture mechanization. Driving a Massey Ferguson with a loaded trailer, I could truly understand what makes it India’s most loved tractor. It was evident why it enjoys such tremendous loyalty and pride of ownership by our farmers.”
TAFE’s association with Akshay will feature high visibility campaigns covering a series of television commercials, advertisements and digital promotions.
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