IPL 2018 MI vs CSK: Chennai a winner on social media as well; #ShareACoke also a hit
exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.
Published - Apr 11, 2018 8:51 AM Updated: Apr 11, 2018 8:51 AM
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On April 7, MI saw a far greater number of mentions compared to CSK, which has made a comeback to the league this year after serving a two-year suspension. But the MS Dhoni-led CSK had an upper hand in the social media (though by a small margin) when studied from April 1 to 9.
The league’s co-presenting sponsor Reliance Jio was leading the way on the social media over the course of these nine days.
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