When Hrithik Roshan surprised fans at Star Gold’s Super 30 event

Celebrating the upcoming TV premiere of Super 30 on Star Gold, September 22, the channel held a series of campaigns called the ‘Super 30 Express’ and ‘Super Fans’

e4m by exchange4media Staff
Updated: Sep 20, 2019 4:31 PM
Hrithik Super 30 fans

Star Gold is set to premiere Hrithik Roshan’s recent film, ‘Super 30’, the inspiring real-life story of mathematician Anand Kumar, on Sunday, September 22 at 1 pm. The film also airs on Star Plus.

This deeply human story sees 30 underprivileged but ambitious students being selected by Kumar to prepare for and achieve the seemingly impossible; admission into the highly competitive Indian Institute of Technology.  

As part of the promotional activities, Star Gold planned a series of interesting campaigns called the ‘Super 30 Express’ and ‘Super Fans’.

The Super 30 Express van is an on ground initiative to connect with students and nudge their interest towards Maths and Science through mind puzzles and brain-stimulating exercises that required little or almost no formal education.

The ‘Super Fans’ event was organized in Mumbai where Hrithik surprised his super fans at the venue and interacted with them. The fans had no idea about Hrithik being present at the venue.

“Super 30 has been a very close film to my heart. With the television premiere, I am glad that  the families will be able to watch the story that inspired, moved and celebrated the lives of each and every individual associated with the journey.” Hrithik said.

Commenting on the engagement programs, Star India spokesperson, said, “Super 30 has inspired an entire generation of students and changed their perspective towards Maths and Science. Through the on ground initiatives, we set out to connect with students and fans across the country and have been able to reach out to more than 100,000 students. It is indeed heartening to see the crowds gathered in such large numbers. It has been a great prelude to the movie premiere which will be watched by millions of people across the country. We hope that the story of Anand Kumar inspires millions from our young generation to overcome the many challenges life has to throw at them and come out as a winner.”

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