Twitter launches first-ever In Stream video sponsorship for a T20 cricket league

Fans can catch the best sixes, fall of wickets, Play of the Day and #HeroFanOfTheMatch videos on Twitter through an In-Stream Video Sponsorship partnership with Hero during #CPL

e4m by exchange4media Staff
Updated: Aug 22, 2017 4:32 PM

Twitter today announced an in-stream video sponsorship partnership with the Hero Caribbean Premier League (@CPL) and Hero MotoCorp (@HeroMotoCorp), the world’s largest two-wheeler manufacturer. This is the first such deal for any T20 cricket league globally. Twitter is where live cricket conversation happens and through this partnership, title sponsor Hero MotoCorp will ensure that fans will be able to watch the best moments from #CPL17 in their timelines.

The fifth edition of the #CPL has taken of in grand style with some exciting encounters stealing the show in the first two weeks. The excitement will now go up a notch with fans never having to miss key moments from the matches.

Twitter’s In-stream video sponsorship enables publishers to monetise video content while making it easy for advertisers to reach engaged audiences and sponsor exclusive content.

Twitter plays a key role in facilitating both content creators and brands to capture the excitement from broadcast and distribute it to fans and audiences across the platform, far beyond their existing followers. Audiences can immediately relive that moment or experience it for the first time on their mobile phones while they engage in conversations on Twitter. 

“Twitter has always been the destination for live sports conversation. Twitter’s In Stream Video Sponsorship has been adopted by more than 300 premium media partners across 20+ countries and it will help fans watch premium sports video content from the Caribbean Premier League. We’re excited that this will ensure cricket fans on Twitter don’t miss out on magic moments like Fabian Allen’s catch at the start of the season,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.

“We are delighted to be the first T20 cricket league globally to do an In Stream Video Sponsorship deal with Twitter and our title sponsor Hero. We saw Twitter as a natural ally for match videos to drive conversation and monetization. Hero has been a special partner for us and it’s great that they will be promoting the best Hero CPL videos to fans on Twitter right in their timelines,” said Jamie Stewart, Commercial Director, Hero Caribbean Premier League.

“We are thrilled to be the first title sponsor of a T20 cricket league to have an InStream Video Sponsorship campaign run on Twitter that brings some of the best videos from the Caribbean Premier League to cricket fans in India. Twitter is a key partners of ours and this is yet another signal in Hero’s commitment to sports,” said J Narain, Head of Sports, Hero MotoCorp.

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