Turner partners with Tata Sky to launch kids’ linear branded block on DTH

Turner has announced a strategic content partnership with Tata Sky, a DTH service provider, to offer a linear branded block from the kids’ channel - Cartoon Network. Named CN+, the linear branded block will reside in Actve Wizkids as a part of Tata Sky’s Actve services. Tata Sky subscribers can enjoy CN+ daily from 6:00 AM to midnight. CN+ will offer viewers popular Cartoon Network originals such as Ben 10, The Powerpuff Girls and iconic shows like Tom & Jerry, The Flintstones, Scooby Doo and Looney Tunes amongst many others. Each day of the week will be dedicated to one of these hit Cartoon Network shows, with multiple episodes.

e4m by exchange4media Staff
Updated: Oct 7, 2010 8:23 AM
Turner partners with Tata Sky to launch kids’ linear branded block on DTH

Turner has announced a strategic content partnership with Tata Sky, a DTH service provider, to offer a linear branded block from the kids’ channel - Cartoon Network. Named CN+, the linear branded block will reside in Actve Wizkids as a part of Tata Sky’s Actve services. Tata Sky subscribers can enjoy CN+ daily from 6:00 AM to midnight. CN+ will offer viewers popular Cartoon Network originals such as Ben 10, The Powerpuff Girls and iconic shows like Tom & Jerry, The Flintstones, Scooby Doo and Looney Tunes amongst many others. Each day of the week will be dedicated to one of these hit Cartoon Network shows, with multiple episodes.

In addition to the Cartoon Network content, Actve Wizkids on Tata Sky will also feature the ‘makes’ of M.A.D. (Music, Art and Dance), POGO's award winning and hugely popular arts show where fascinating educational activities are presented in a step by step in the do-it-yourself format. Shortly, interactive games with characters from hit shows such as Ben 10, Tom & Jerry, The Powerpuff Girls and Scooby Doo too will be made available on this platform.

Speaking on this partnership, Siddharth Jain, VP and Deputy GM, Distribution and Business Operations, South Asia, Turner International India Pvt. Ltd, said, “These are exciting times for the industry with innovations on content delivery and consumption in digital platforms, designed to entertain consumers like never before. We are happy to partner with Tata Sky in offering innovative experiences for our consumers that further strengthen Turner’s ‘anytime anywhere’ strategy. This is yet another industry first as this partnership offers three unique services on one platform – linear branded block, interactive services and interactive games."

Vikram Mehra, CMO, Tata Sky, stated, “It has been our constant endeavor to offer high-quality fun learning entertainment on Tata Sky. Today, our educational services have already got a loyal subscriber base of over one million. We strongly believe that the addition of CN+ will help us further improve our offering.”

A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System Inc. that manages the sales and marketing of Turner's news and entertainment services in India and South Asia.

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