Times Now creates higher engagement levels across 90 days of poll coverage

In the social media, more than 100 hashtags trended across two months, which included #RahulSpeaksToArnab, #India2014, #GetInked, #ModiSpeaksToArnab and #May16WithArnab, among others

e4m by exchange4media Staff
Updated: May 30, 2014 10:09 AM
Times Now creates higher engagement levels across 90 days of poll coverage

Times Now has claimed to create more impressions and have higher engagement levels across 90 days of coverage of the Lok Sabha Elections 2014.

In the social media, more than 100 hashtags trended across two months, which included #RahulSpeaksToArnab, #India2014, #GetInked, #ModiSpeaksToArnab and #May16WithArnab, among others.

Over 400 million potential impressions were claimed to have been created across counting day week.

Times Now also had an exclusive partnership with Twitter for on air integration, on air SM analysis, real time analytics and sentiment data.

Times Now also initiated mobile app engagement for the elections. Almost 1 lakh downloads were seen in one month across three platforms. There were 350,000 video views on the app.

More than 4 lakh people logged in on Times Now’s life feed on YouTube across one week.

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