The campaign focuses on the significant role the government plays in providing a brighter future for the nation and its citizens

exchange4media Staff May 22, 2019 5:25 PM

FY Q1 revenues were flat despite elections, say print players in the south?blur=25

Print players across southern India have witnessed slower growth in revenues with impact of Election advertising & advertising from other sectors not meeting expectations. Industry experts are highly optimistic for higher revenues in the next quarter

Deepa Balasubramanian Aug 5, 2014 9:31 AM

Despite earnings from Elections, revenues seen as flat in Q1 FY15, say print players?blur=25

According to print players, while political parties had upped their advertising spends for the Elections, the corporates kept a tight rein on their budgets due to the Elections, which is expected to have a bearing on the Q1 results

Abid Hasan Jul 18, 2014 8:53 AM

Arvind Gupta on how digital media became BJP's election-winning ally?blur=25

Speaking at exchange4media's IDMA 2014, the head of BJP’s IT cell, Arvind Gupta elaborates on the party's efficient & progressive use of social media & how digital will play a greater role in all political campaigns

Abhinn Shreshtha Jun 9, 2014 8:43 AM

"My assets are my integrity & commitment to journalism"?blur=25

Among the well-known names covering the recently concluded Lok Sabha elections is senior journalist Abhigyan Prakash. Here, he shares his experience of reporting from the ground

Abhishek Mehrotra Jun 6, 2014 8:48 AM

Times Now creates higher engagement levels across 90 days of poll coverage?blur=25

In the social media, more than 100 hashtags trended across two months, which included #RahulSpeaksToArnab, #India2014, #GetInked, #ModiSpeaksToArnab and #May16WithArnab, among others

exchange4media Staff May 30, 2014 10:09 AM

Times Now strikes a chord with viewers on counting day?blur=25

CNN-IBN, too, garnered a good viewership shared between 8 AM and noon as per the ratings data sourced from TAM subscribers. The English news genre witnessed good response from advertisers on the counting day as well

exchange4media Staff May 26, 2014 9:49 AM

ABP News, Aaj Tak strike a chord with the viewers on counting day?blur=25

As per data sourced from TAM subscribers for CS 15+, All India, Aaj Tak was the No. 1 Hindi news channel on counting day. In CS 15 + ABC HSM, ABP News led with a market share of 21% for the entire counting day coverage

exchange4media Staff May 23, 2014 9:26 AM

Post-poll Debate: Can't blame an agency for failure, say experts?blur=25

Congress reportedly blaming its ad agency Dentsu India for the loss in the elections has elicited reactions of surprise from industry experts, who feel the loss reflected

Priyanka Mehra May 21, 2014 8:34 AM

Counting day on TV: Lacklustre coverage fails to match build-up blitz?blur=25

While some analysts feel the May 16 coverage was Modi-centric, others feel it would be unfair to blame the channels completely as the huge margin was unexpected & the channels were reporting facts on ground

Abhinav Trivedi May 20, 2014 9:31 AM

Tata Sky provides over 65 news channels free during election results week?blur=25

A bouquet of 13 English news channels, 18 Hindi news channels and 38 regional news channels is being offered free of cost for a period of seven days, starting May 15, 2014

exchange4media Staff May 17, 2014 9:58 AM

YouTube keeps Indian Diaspora stay abreast of results on counting day?blur=25

YouTube partnered with all leading broadcast news players, including regional news channels, to bring live news to users for the elections results

exchange4media Staff May 17, 2014 9:42 AM

Election Tracker: Modi wave continues as counting day dawns?blur=25

Narendra Modi continued to be the most popular politician of the week (May 5-11), while #ModispeakstoArnabwas the most talked topic during the week

exchange4media Staff May 16, 2014 10:49 AM

The Gandhi Dynasty: For whom the bell tolls?blur=25

With various exit polls predicting the exit of the Congress-led UPA government and BJP-NDA’s return to power after 2004, the fate of the Congress top leadership may be in jeopardy says senior journalist Rahul Tewari

Rahul Tewari May 16, 2014 10:21 AM

NDA to cross 300-mark, Congress may fall below 100: Social media exit poll?blur=25

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff May 16, 2014 9:07 AM

Week 19 ratings: All major GECs witness decline?blur=25

With the Lok Sabha Elections reaching the final stage & with the IPL progressing into the next week, major GECs have witnessed decline in viewership in Week 19. Sab TV is the only channel to see some growth

exchange4media Staff May 16, 2014 7:53 AM

Opinion polls - a report card for news channels as well??blur=25

Given the keen interest in opinion polls & their impact on people’s lives as well as market sentiments, the accuracy of the numbers are under the scanner. How much do incorrect

Abid Hasan May 15, 2014 8:26 AM

Regional news b'casters make hay while the election sun shines?blur=25

Along with the national news broadcasters, all major parties have also invested significantly in the regional news channels in a bid to reach out to maximum number of potential voters

Abid Hasan May 14, 2014 8:51 AM

Average inventory costs on counting day higher in value than regular IPL matches?blur=25

Industry experts believe that news channels in the last 15 days have earned more than what they earn in two months on a regular basis

Abhinav Trivedi May 14, 2014 8:26 AM

This is India's first real "media-election": Prannoy Roy?blur=25

India's original 'Election Man' and Executive Co-Chairperson, NDTV speaks on the role of TV in the ongoing polls, noise versus content, what Narendra Modi has done right & why it makes no sense to ban opinion polls

Abid Hasan May 13, 2014 9:28 AM