Reliance Trends comes up with ‘Trends Break’ on Kaumudi TV

For the initiative, Kaumudi TV created a special Power Break segment for Reliance Trends to communicate the brand promise of #GetThemTalking

by exchange4media Staff
Published - Aug 30, 2019 5:26 PM Updated: Aug 30, 2019 5:26 PM
RelianceTrends

Reliance Trends came up with an innovative way to promote its Onam campaign #Get ThemTalking on Kaumudi TV. Reliance Trends and Kaumudi TV created a special segment to communicate the brand promise of #GetThemTalking.

The brand’s idea behind the initiative was to move up the ladder, from merely buying the spot to creating an exclusive space for the campaign during the all-important Onam period.

For the initiative, Kaumudi TV created a special Power Break segment for Reliance Trends during the prime time. The break was branded as ‘Trends Break’. It was captured 22 times a day and showcased Reliance Trends’ brand messaging, the company said in a statement.

The ‘Trends Breaks’ took take place from 6 PM to till 11.30 PM.  There will be two special breaks every half an hour, making it 22 prime-time breaks per day for a week. The initiative will start from August 25 (Sunday) and go on till next Saturday (August 31).  Since it was a seven-day-long, this entre week was known as Trends Week on Kaumudi Channel.

Reliance Trends, one of the leading apparel brands, has actress Keerthi Suresh, National Film Award Winner, as the brand ambassador. And the ‘Trends Break’ has sure got consumers talking!

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