Primetime completes 10 years with Sony Entertainment

Primetime completes 10 years of its association with Sony Entertainment Network channels in the international markets for their airtime sales

e4m by exchange4media Staff
Updated: Sep 26, 2012 7:53 PM
Primetime completes 10 years with Sony Entertainment

Primetime International Services, a leading media marketing company, completes 10 years of its association with Sony Entertainment Network channels in the international markets for their airtime sales. The Sony Entertainment Network’s bouquet of channels in the international markets includes the flagship Hindi GEC Sony Entertainment Television (SET), family-oriented comedy channel SAB and movie channel Max.

Sony’s international feed covers all major NRI markets such as the US, Canada, the UK, Europe, Middle East, South Africa, Australia, New Zealand and Asia Pacific countries like Singapore, Malaysia, Thailand, etc’, Fiji and Caribbean Islands. The channel has been one of the earliest entrants into the international markets and has one of the best established distribution networks being present on almost all the major networks.

In light of Primetime’s long association with the channel, Tanmay Srivastav, Vice President - International Business, Sony, said, “Sony has partnered with Primetime since our early days in the international markets. The fact that we continue to have such a long-standing relationship speaks volumes of our association with Primetime. We have a very comfortable relationship and fully appreciate Primetime’s efforts into making SEN one of the biggest Indian networks in the international markets.”

Jenish Shah, VP - International Sales, Primetime India, added here, “Our experience with Sony has been fantastic. We plan to increase our market share with presence in smaller markets like Punjab, East India and some parts of the South. We plan to open representative offices in these regions to increase market coverage. We also want to leverage on properties like ‘Kaun Banega Crorepati’ to help tap new clients on board, thus improving our shares. Sony has also been delivering in India which is another testimonial for clients to spend on the channel.”

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