NDTV and Fortis Healthcare join hands for NDTV Fortis Health4U campaign

The campaign aims to promote healthy living as a way of life, raise awareness about taking health precautions to avoid adverse health issues by acting in time. The campaign will also educate people about the importance of precautionary measures

by exchange4media Staff
Published - Sep 12, 2014 6:51 PM Updated: Sep 12, 2014 6:51 PM
NDTV and Fortis Healthcare join hands for NDTV Fortis Health4U campaign

NDTV in partnership with Fortis has launched the ‘NDTV Fortis Health4U’ initiative to urge people to take control of their health. The campaign aims to promote healthy living as a way of life, raise awareness about taking health precautions to avoid adverse health issues by acting in time. The campaign will also educate people about the importance of precautionary measures and train them in Cardiopulmonary resuscitation (CPR), to be prepared to handle cardiac emergencies which can occur at any time.

The NDTV Fortis Health4U campaign will not only focus on prevention and lifestyle modifications but will also educate people about how timely diagnosis and CPR training can help save lives.

Launched by Deepika Padukone, the event was marked by a panel discussion moderated by Vikram Chandra, Group CEO, NDTV and included panellists such as  Padmashri Dr Ashok Seth, Chairman, Fortis Escorts Heart Institute (Delhi); Dr Vivek Jawali, Chairman, Cardiovascular Sciences & Medical Advisory Council, Fortis Hospitals (Bangalore); Dr Prannoy Roy, Founder & Executive Co-Chairperson, New Delhi Television; Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare; and Shivinder Mohan Singh, Executive Vice-Chairman, Fortis Healthcare.

Announcing the initiative, Dr Prannoy Roy said, “NDTV is very excited to work with Fortis in a huge nationwide campaign aimed at improving the health of Indians – through greater awareness and by addressing some of the critical health concerns related to the heart. We hope that people benefit from this campaign and empower themselves to make better informed decisions on their health for life.”

Launching the campaign, Malvinder Mohan Singh and Shivinder Mohan Singh said, “As a nation, our attitude towards health is reactive in nature. The need of the hour is to shift the emphasis from ‘treatment’ to ‘prevention’. It requires a fundamental change in our collective mindset and behaviour, aimed at making every individual take ownership of her/his health.”

The Health4U campaign attempts to make three levels of healthcare interventions in people’s lives: Focus on ‘Prevention’ and lifestyle modifications; Emphasis on early / timely diagnosis; and Empower / Equip people to save lives through life-skill trainings such as CPR.

As a part of the initiative and lead up to the World Heart Day on September 29, Cardiopulmonary resuscitation (CPR) training sessions would be organised across multiple cities. These on-site camps will train and impart a life-saving skill that is essential for people to save a life.

NDTV Fortis Health4U campaign will showcase stories of the myriad problems arising from neglecting early signs, ignoring routine check-ups; highlight stories of patients suffering from coronary heart disease and of those born with congenital heart defects. Success stories of recovery aimed at encouraging and counselling others would also be showcased.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment