Metro partners with CRY for digital contest to bring happiness for underprivileged kids

The #YellowFellow contest raises awareness about every child’s right to a happy childhood

e4m by exchange4media Staff
Updated: Oct 31, 2019 4:58 PM

This festive season, Metro shoes from the house of Metro Brands Ltd, has joined hands with CRY for a unique digital contest that aims to spread cheer and happiness in the lives of underprivileged kids in small yet effective way.

Metro shoes has partnered with an interesting online contest titled #YellowFellow by Child Rights and You (CRY), that intends to raise awareness about every child’s right to a happy childhood. For more than four decades, CRY and its partners have ensured lasting change in the lives of over 3 million underprivileged children in India. Joining the force is Metro shoes, who will take the message to a large audience by encouraging men and women to become a #YellowFellow.

The contest requires men and women to buy a pair of yellow socks from Metro’s website www. Once they have received their pair of yellow socks, all they need to do is to click an interesting and innovative picture using the yellow socks in creative ways and post it on their digital platforms with a hashtag #YellowFellow and #MetroforCRY. This simple online engagement ensures that the participant win surprising gifts or discount on their next online Metro purchase. They also need to tag three of your friends and encourage them to become #YellowFellows too.

View this post on Instagram

#ContestAlert Metro shoes is proud to support a happy childhood as the merchandising partner for CRY #YellowFellow! This is your chance to show your support for a great cause too - raise awareness for every child’s right to a happy childhood by becoming a #YellowFellow! Just grab a pair of yellow socks, wear them in uniquely creative ways, click and upload a picture on your social media and tag your friends to become a #YellowFellow too! Don’t forget to tag us and @cry_india in your post! Participate in this fun campaign and use #MetroForCRY on your post for a sweet surprise on your next online Metro purchase! PS - If you don’t have yellow socks, just visit the link in our bio to buy it online! #MetroShoes

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