LIVE Viacom18 and BookMyShow to bring Peppa Pig musical to India

The live stage show to be presented by ICICI Bank Debit and Credit Cards will tour 8 cities from November

e4m by exchange4media Staff
Updated: Sep 25, 2019 1:24 PM

LIVE Viacom18 and BookMyShow have joined hands to bring the cartoon character Peppa Pig along with her family and friends to India.

The live stage show will be presented by ICICI Bank Debit and Credit Cards. The Peppa Pig Musical will tour 8 cities across 78 shows, starting this November.

With this musical, LIVE Viacom18 and BookMyShow are set to provide a unique out-of-home entertainment experience to Peppa enthusiasts. This fully immersive musical with incredible life-sized characters with beautiful costumes will bring every kid’s favourite Peppa to life like never before and elevate their experience. Following its preview, LIVE Viacom18 and BookMyShow will roll out the carpet for the Peppa Pig Musical across seven other major cities including Delhi, Chennai, Bengaluru, Hyderabad, Pune, Ahmedabad and Jaipur.

Mahesh Shetty, Head - Network Sales, Viacom18, said, “Ever since its launch Peppa Pig has become a household name and an important part of our ecosystem. Owing to its growing demand and popularity, we’re thrilled to bring a one-of-its-kind live musical for the audience to feel closer to their favourite characters and witness this wonderful experience. The announcement is an extension to Viacom18’s list of ‘firsts’, which includes - Viacom18 Consumer Products being the official merchandise partner for Peppa Pig in India to broadcasting the iconic pre-school property on Nick Jr. and VOOT Kids; and now further venturing into bringing Peppa Pig, ‘LIVE’ with the first-ever Musical extravaganza. We are delighted to associate with ICICI Bank Debit & Credit Cards and BookMyShow LIVE for this unique property and are positive that this visual extravaganza filled with music and joy will be loved by everyone.”

Kumar Razdan, Head – Theatricals, BookMyShow, said: “The live entertainment industry in India is witnessing remarkable growth, with newer avenues of out-of-home entertainment opening up and being loved by audiences. BookMyShow is thrilled to collaborate with LIVE Viacom18 for the Peppa Pig Musical, adding another distinctive theatrical offering to our extensive repertoire of live entertainment experiences, all executed at par with global standards. We are certain that kids will love the musical, as much as they love the series.”

Amarjit S. Walia, Product Head - Cards, ICICI Bank said: “We are delighted to partner with Viacom18 to bring alive one of the most loved characters, Peppa Pig, to India. Looking at the popularity of these characters, we believe that the audience would love the musical. This being India’s first-ever LIVE introduction to their journey, the shows will be an unforgettable experience for the fans who have made Peppa Pig a success in the country.

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