Kiehl’s India partners with CRY for #HealTheScars campaign

As part of the initiative, Bollywood actor Neha Dhupia visited a CRY project in Sion, Mumbai

e4m by exchange4media Staff
Updated: Aug 20, 2019 6:10 PM
Neha Dhupia

As part of Kiehl’s 169th anniversary celebrations, Kiehl’s India has come together with CRY India as their philanthropy partner for the brand’s campaign #HealTheScars for year 2019.

Bollywood actress, Neha Dhupia visited the Sparsha Charitable Trust, CRY project in Sion, Mumbai on the August 19 and spent a day with the children at the facility.

Kiehl’s launched the limited edition of their bestseller Ultra Facial Cream and will donate $2 of each unit sold to support the cause. Both Kiehl’s and CRY believe that One Child Less At Work Is One Child More At School. The campaign aims at reducing child labor and sending around 6500+ underprivileged children back to school.

 “We are very happy to associate with Cry India for this noble cause and hoping to encourage our customers to realize the importance of giving back” said Shikhee Agrawal, AVP, Kiehl’s. “Forced by poverty and the absence of basic living amenities, these children are forced to start earning from a very young age and we at Kiehl’s strongly believe that only access to quality education can make a big difference in their lives.  One child less at work is one child more at school. With this initiative we hope to curb the curse of child labor by sending more and more children back to school.”

“CRY is delighted to partner with Keihl’s. CRY for last 4 decades has been working relentlessly to ensure happy and healthy life to children. We firmly believe that ensuring right to education goes a long way in reducing the magniture of child labour. This partnership will give more strength to our efforts in mainstreaming our children into education and thereby reduce child labour,” added Kreeanne Rabadi, Regional Director CRY-West.

“If there is one child away from work, it is one more child getting educated. So it is really important for me to spread the message that education is really important. People usually talk about magical things, Kielhl's Ultra Facial Cream Limited Edition cream in association CRY Foundation, is this magic cream for us. As this noble initiative is helping us give back to the society. At the CRY Centre, we realised that it is really hard for the children to get it to college as they drop out due to various reasons, and it is good to see CRY work towards getting these children a better future and it is really good to see an international brand like Kiehl's partnering with them for such a noble cause,” Dhupia said.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.