Kerala gears up for the Great Kerala Shopping Utsav

The Great Kerala Shopping Utsav will start on November 15 and close on December 16

e4m by exchange4media Staff
Updated: Nov 2, 2018 8:06 PM

Adding another first to Kerala’s long list of unique achievements, all the media companies in the state have decided to come together and create a new shopping season: the Great Kerala Shopping Utsav. This is unprecedented—never has all the media houses of a state come together for an exercise like this anywhere in the country.

The Great Kerala Shopping Utsav will start on November 15 and close on December 16. lucky shoppers get to win prizes worth Rs 4 crore, ranging from a flat worth Rs 1 crore to more than 750 daily prizes, including gift vouchers, gift hampers and appliances.

As shopping spurs economic activity, this is the best way to rebuild Kerala, which witnessed floods in August. The GKSU aims to change sentiments of the people to positive and festive feelings. Nothing like a shopping festival to achieve that.

GKSU and its objectives:

The media companies in Kerala will use all the media vehicles to recreate the shopping festival. This gives yet another opportunity for Malayalis to enjoy the festive offers. This will surely help the business at large, as well as help the government of Kerala increase its tax revenues. More than anything, the GKSU endeavours to communicate to the whole world that it is business as usual in Kerala and to bring the cheer back to everyone who missed out on festive season offers during Onam in August. Many retailers and brands across the country are expected to come out with offers during this period.

The government, along with Kudumbashree, is facilitating a bank loan of Rs 1 lakh per person to those who have been affected by the floods. This is primarily to buy goods that have been lost during the floods. An amount close to Rs 1,000 crore is expected to come into Kerala market.

How does GKSU work?

The media houses will provide advertisement space worth Rs 25 crore in all our media platforms free of cost to promote GKSU. They will promote it through editorial columns as well.

The highlight of GKSU will be a mega raffle hosted by the media companies for the shoppers of GKSU. Every person who makes a purchase of Rs 1,000 and more during the period of GKSU from GST registered establishments can participate in the raffle, by sending a copy of the bill via WhatsApp to a specific number which will be announced soon.

The response message will contain a form to be filled with details like name, address, mobile number, bill number and amount. Lucky winners will be picked on a daily basis and could win prizes such as home appliances, gift cards, gift vouchers and gift hampers. The mega prize at the end of the raffle will be a flat worth Rs 1 crore.

GKSU Logo Release:

GKSU logo has been released by the Malayalam superstar Mammootty. While releasing the logo, he lauded the efforts taken by the media fraternity to revive the Kerala market. The Indian Newspaper Society (INS), Indian Broadcasting Foundation (IBF), Association of Radio Operators of India (AROI), Kerala Merchants Chamber of Commerce, Dealers Association of TV and Appliances (DATA), The Supermarkets Association of Kerala, and Retailers' Association of India have extended their support to this initiative.

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