Jasprit Bumrah named brand ambassador for JadeBlue

JadeBlue, a premium menswear and lifestyle brand, has announced its association with Jasprit Bumrah as brand ambassador. More than just another endorsement, this partnership is a story of shared roots, values and initials: JB x JB.

To mark the occasion, JadeBlue is also unveiling an exclusive tribute collection “JB x JB” inspired by Bumrah’s effortless style and the brand’s timeless tailoring. Designed to capture the spirit of discipline and individuality, the line celebrates the coming together of two Ahmedabad-born success stories now setting benchmarks nationally and globally.

On associating with JadeBlue as their ambassador, Jasprit Bumrah, exclusively managed by RISE Worldwide said, “Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me.. same city, same values, same initials. Personally speaking, fashion isn’t about pretending, it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”

Talking about the essence of association with Jasprit Bumrah, Jitendra Chauhan, Chairman & Managing Director said, “For us, Jasprit isn’t only a cricketer, he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on.”

Adding to this, Bipin Chauhan, Managing Director shared, “JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere.”

Through this association, JadeBlue not only announces Jasprit Bumrah as their brand ambassador but also launches a special merchandise collection in formal, ethnic wear & bespoke range.