Frido joins Hands with HRX to champion Barefoot Movement

Frido has entered a partnership with HRX, jointly owned by Hrithik Roshan and Exceed Entertainment.

The two brands have launched their co-branded innovation - the Frido x HRX Barefoot Sock Shoe.

Emphasizing the vision, Hrithik Roshan, Founder, HRX, stated, “Movement has always been a powerful form of self-expression and transformation for me. With the Frido x HRX Barefoot Sock Shoe, we’re going back to the roots — embracing the natural strength and balance our bodies are built for. This collaboration is more than a product; it’s a call to move better, live mindfully, and reconnect with the body in its purest form. I’m proud to be part of this journey that encourages India to rediscover the power of barefoot movement.”

Celebrating this collaboration, Ganesh Sonawane, Co-founder and CEO, Frido, expressed his views, “At Frido, our vision has always been to engineer comfort through innovation. This collaboration with HRX marks a defining moment for us, as together we are reimagining how India experiences movement. Partnering with a brand like HRX, reflects the shared belief that innovation and fitness go hand in hand.”

Talking about this collaboration, Afsar Zaidi – CEO, HRX said, “At HRX, we’re building a lifestyle ecosystem that goes beyond apparel or fitness products, inspiring people to live stronger, more balanced lives. Our philosophy has always been rooted in holistic wellness, where movement, mindfulness, and innovation come together. Partnering with Frido is a natural extension of that belief. The Barefoot Sock Shoe embodies our vision of empowering individuals to move freely and live consciously.”

Adding his thoughts, Arif Khan, Co-founder and COO, Frido, also mentioned, “What excites me most about this collaboration is how it brings two philosophies together - Frido’s focus on innovation and HRX’s passion for fitness. With HRX and Hrithik on board, we’re confident this launch will inspire a larger community to embrace the barefoot movement and make it part of their everyday lifestyle.”