Facebook and Priyanka Chopra come together to talk #SocialForGood

The #SocialForGood FB Live-athon will take place on 27th November 2018 from 12 noon to 4:00 pm

by exchange4media Staff
Published - Nov 14, 2018 5:27 PM Updated: Nov 14, 2018 5:27 PM
SocialforGood

Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called - #SocialForGood.

With this 4-hour Live event, on November 27, Facebook and Instagram plan to bring together some of the biggest names in popular culture. This carefully curated list of people are those who believe in the power of social media – they have used their voices to educate supporters, inspire advocacy and put people at the center of the issues they care most about.

Speaking on the collaboration, Saket Jha Saurabh - Head of Entertainment Partnerships, Facebook India said, “Social Media has been playing a pivotal role in recent times to bring awareness to issues that affect minorities, local communities and even matters of national importance. With #SocialForGood, our endeavor is to shine a spotlight on some of the fantastic work our community of public figures and socially-responsible volunteers have been doing to bring positive change, not just on the internet but our everyday lives. With a global force like Priyanka Chopra joining hands with us, this mission to spread the message of Social For Good will definitely make a huge impact".

The #SocialForGood FB Live-athon will take place on 27th November 2018 from 12 noon to 4:00 pm (IST). This live-streamed event will be power-packed with some of the biggest names from films, sports, music, etc. Driven by Priyanka, these conversations will range from Mental Health Awareness and Standing Against Cyber Bullying to Celebrating Women Entrepreneurship and Making a Difference, one contribution at a time.

Commenting on the partnership Priyanka Chopra – Actor, Producer, Humanitarian and UNICEF Goodwill Ambassador said, “There is no denying the power of Social Media. It is a force which once unleashed, is difficult to control or stop. Its force comes from the huge influence it wields and recognizing that means, using it well, to do some good. I have personally witnessed the positive effects of social media in bringing awareness and action to many of the causes I hold dear to my heart. The right content can make all the difference. To use it to bring awareness to causes that matter, celebrate some real-life stories and also inspire people to do their bit for the community, is a fantastic idea. I am looking forward to this partnership with Facebook. May the Force to spread the good, be with all of us #SocialForGood”

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