ESS, Al Jazeera ink cricket rights deal

As part of the deal, ESPN STAR Sports has granted Al Jazeera Sport rights to broadcast live cricket content in North Africa & Middle East

e4m by exchange4media Staff
Updated: Jun 14, 2012 8:18 PM
ESS, Al Jazeera ink cricket rights deal

ESPN STAR Sports, the exclusive Asian rights holder for the England and Wales Cricket Board (ECB) domestic and home international matches, has announced an agreement with Al Jazeera Sport for the television broadcast rights of the Friends Life Twenty20 2012 tournament.

Talking to exchange4media, Anmol Saxena, Chief of Bureau, Al Jazeera India, said, “The telecast of all the matches will be in the Middle East and North Africa. Al Jazeera Sport will give live coverage of 25 matches from ECB’s domestic Twenty20 league, which has started from June 12, 2012 and will continue till August 25, 2012.”

ESPN STAR Sports (ESS) licenses ECB broadcast rights throughout North Africa and the Middle East along with various other parts of Asia. In addition, ESS’ international cricket syndication business includes global distribution of marquee properties such as International Cricket Council events and Champions League T20 as well as Cricket Australia’s events (in Asia and North Africa).

Commenting on this development, Anurag Dahiya, Senior Vice President, Corporate Development & Cricket Rights, ESPN STAR Sports, said, “We are very pleased with the strong interest shown by Al Jazeera Sports in cricket. These arrangements promise to extend the popularity and reach of ECB’s events with the aim of raising the profile of the sport in the region, building on from last year’s highly successful ICC Cricket World Cup.”

Over the last few years, ESS has broadcast the game of cricket to over 180 territories across the globe in more than 16 languages.

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