DOSSMODE and Aarti Shetty collaborate on satirical music video, 'The Nation Wants to Know'

‘The Nation Wants to Know’ is Shetty’s very first song from her first Hinglish album with DOSSMODE

e4m by exchange4media Staff
Updated: Jul 31, 2017 3:49 PM


DOSSMODE aka Dheerendra Doss, a Bengaluru-based music composer, singer and first-time producer, has just released his new song ‘The Nation Wants to Know’. The song, conceptualized and written by Aarti R. Shetty, is a satirical take on news broadcasting today. The song claims to be an ode to the loud decibels and the nature of some sections of news media while broadcasting 'breaking news’.

 




Aarti Shetty, the lyricist of this song, is a creative writer from Bengaluru, who grew up in suburban Mumbai. She began dabbling in poetry at the age of 11, and landed by default as a copywriter in advertising after her Masters in Mass Communications & Journalism, for which she bagged a Gold Medal. Agency life starting with Hakuhodo Percept, then Mudra Communications and finally JWT Bengaluru, saw her being involved with brands like Lifestyle, Times of India (Kannada), Vijay Karnataka, Bangalore Mirror, Levi’s, Levi Strauss Signature, MAX fashion, Nike, Home Centre, Columbia Asia Hospitals, Lipton Tea (UAE), Spice Telecom, Peter England, TTK Prestige, Coffee Day Perfect and Cycle Agarbattis, among others. But it was scripting for the audio visual medium that caught her fancy from the very start. Song writing to her is a kind of blood-letting, she admits. After quitting agency life about seven years ago, she has been freelancing as a creative writer. She also pens articles for Arre.co.in whenever something captures her attention. ‘The Nation Wants to Know’ is her very first song from her first Hinglish album with DOSSMODE.

 

DOSSMODE, as a music director, has also worked extensively on several films and advertising jingles. He is most popular for his music in the award-winning Kannada feature film, PUTA TIRUGISI NODI (please turn over). He made his mark on the LIVE music scene as the founding member of LIVE BANNED, a famous parody rock band, which stormed the scene five years ago.

 

DOSSMODE and Aarti Shetty’s partnership technically began when Dheerendra was still pursuing his engineering and dabbling in his passion for music on the side, in the form of a garage band. An association that began then was renewed in 2015 when he approached Shetty again for this EDM Hinglish album that he wanted to personally produce as DOSSMODE. ‘The Nation Wants to Know’ is their first release. They plan to bring out a whole collection of songs through the year. Each song will pick on something, giving it a quirky satirical angle. They promise that all the numbers are peppy and high on fun, the kind you’d want to shake a leg to.

 

The video for the song has been animated by Praveen Jude Brown of Brown Sugar Toons. Praveen is a 2D animator from IIT-IDC Mumbai, who is passionate and driven with creating original cartoons, caricatures and animating them with timing. His inspiration, he says, comes from the legends of the animation world, such as Genndy Tartakovsky, Tex Avery, Bob Clampett and Vaibhav Kumaresh. This collaboration with DOSSMODE is his first step into the genre of music videos.

 

When asked to elaborate on the song and its impact on audiences, the makers say, “Yes the nation probably wants to know, but does it really ask to be verbally and visually assaulted thus in its living rooms? Being updated about the world around us is one thing, to be bombarded by it, minute after minute, is quite another. Our song is merely pondering over this, all in good humour of course.”

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