COLORS to launch new social drama ‘Vidya’

‘Vidya’ tells the story of an illiterate army widow who gathers the courage to teach English; show to be telecast from September 9

e4m by exchange4media Staff
Updated: Aug 28, 2019 7:13 PM

A for Apil, B for Baal, C for Cau! Though it sounds strange and amusing, this is what Vidya will teach in her ‘Englisss’ class. Contrary to her name, Vidya is an illiterate army widow who gets a compensatory government job as an English teacher. But while it is an unfamiliar language to her, she gathers courage and strength to teach English, incorrectly at first but gradually learns and overshadows her weakness.

COLORS new social drama offering will not only take the viewers back to school but also generate spurts of laughter through Vidya’s linguistic quirks and innocence. Produced by Mahesh Pandey, Vidya will air from September 9 every Monday to Friday at 7pm only on COLORS.

Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said: “COLORS has been a pioneer in presenting strong and socially relevant concepts that have changed the entertainment landscape of our country. Along with unique storylines, we have successfully created characters which have left an everlasting mark on the minds of the Indian audience. With Vidya, our attempt is to give viewers, yet another relatable character, who will entertain them with her interesting nuances and idiosyncrasies. Vidya’s journey from being an innocent uneducated widow to a resilient woman will add the right amount of freshness and fun to our existing fiction lineup.”

Speaking about the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “We live in a society wherein people are quick to pass judgments about each other basis their language skills. But there are very few who try to correct them or motivate them to learn better. Vidya is a quirky take on many such moments that we experience in our life through the perspective of an illiterate teacher with the same name. She faces criticism and disparagement, but she tides over them and turns her weakness into her strength to become an English teacher.”
Mahesh Pandey, the Producer, said, “I hail from a small town in UP and have witnessed how education is still a major concern in these villages. A lot has been spoken of when it comes to our education system, but it’s us who have failed to address these challenges and help spread awareness about illiteracy. Therefore, to bring to light a topic of great importance, Vidya was conceptualized. A strong lady, conscious about her challenges but has the determination to overcome them, she will not only self-educate herself but will also fight the people who are corrupting the system and at the same time, change it.”

Meera Deosthale who plays the character of Vidya Singh said, “As an actor, I always dreamt of essaying a character that is impactful and creates a stir. And I am fortunate to have received an opportunity to play such a powerful character for the second time in a row. When I heard the narration of Vidya, it ticked all the right boxes and hence I decided to take it up. The show chronicles the life of an under-confident and uneducated girl and her struggles of becoming an English teacher through a slice of life concept and I am looking forward to it.”
Namish Taneja and Waqar Sheikh are the actors in the lead roles of the show.

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